--(BUSINESS WIRE)--Starbucks Coffee Company:
|
WHAT: |
An unprecedented event that will unite individuals, communities, nations and cultures through the universal language of music as a celebration of Starbucks one year anniversary in partnership with (RED)TM. |
|||||
|
On December 7th, at 1:30pm GMT (8:30am EST), Starbucks Coffee Company will unite artists from around the world for a simultaneous, live performance of the legendary hit “All You Need Is Love” as a single global concert. Inspired by the vision of the Playing for Change Band, this project spans languages, cultures and time zones through the universal language of music, with musicians contributing in individual ways that are customary and unique to their homeland to create a one of a kind rendition of the song. |
||||||
|
A first for Starbucks, the event will use state of the art technology to stream the live feed of this performance on www.StarbucksLoveProject.com. Following the sing-along, everyone with access to the site and a video camera will have the opportunity to submit their own version of “All You Need Is Love” for the world to see and hear. |
||||||
| To invite the world to the event, Starbucks is collaborating with Facebook to create the largest globally-reaching campaign on the Facebook platform to date. | ||||||
|
WHY: |
Delivering on the Starbucks commitment to inspiring and nurturing the human spirit, the project is also about sharing that love with customers who have helped Starbucks contribute to the Global Fund through its partnership with (RED) TM. In just one year in partnership with (RED), Starbucks has generated enough money to buy more than 7 million days of medicine to help those living with HIV in Africa. |
|||||
|
WHEN: |
Monday, December 7th – 5:30 a.m. PT / 8:30 a.m. EST |
|||||
|
WHERE: |
||||||
|
VISUALS |
||||||
|
INCLUDE: |
ASSETS AVAILABLE Monday, December 7th: Photography and Video |
|||||
|
Images provided by Starbucks – go to http://news.starbucks.com to download. |
||||||
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
About (RED)™ and (PRODUCT)RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, and Starbucks. Since its launch in the Spring of 2006, more than $135 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, antituberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria. For more information, visit http://www.theglobalfund.org.
Contacts
Starbucks Coffee Company
(206) 318-7100
press@starbucks.com