(Hong Kong) Friday, 23 October 2015 – The Great European Carnival (TGEC) and title sponsor, a leading business and influential insurer in Hong Kong, AIA, today announced they will continue their collaboration for the second year running, to bring back the city’s most popular integrated outdoor event. The award-winning carnival will be held from 17 December 2015 to 21 February 2016 at the Central Harbourfront Event Space.
“The AIA Great European Carnival in Hong Kong has become a firm and fruitful partnership with our title sponsor, AIA, and we are proud to be collaborating with a genuinely people-oriented brand with such a strong and deep-rooted connection with the Hong Kong people. Essentially what we want is to bring new experiences to local and overseas visitors alike. Our carnival certainly puts smiles on faces while creating lasting memories for people of all ages,” said Michael Denmark, CEO of TGEC.
The event, which has won major awards including the Best Event – Consumer and Best Sponsorship Activation at the Marketing Events Awards 2015, attracted more than 830,000 visitors last year representing all walks of life.
Commenting on this year’s forthcoming event Jacky Chan, CEO of AIA Hong Kong and Macau, said: “AIA is delighted to join hands once again with TGEC to bring back The AIA Great European Carnival this year. The year’s most special event will generate a store of happy, collective memories that all Hong Kong people will share.Life is like a carnival ride with exciting moments, ups and downs and heart-warming experiences with our loved ones. As ‘The Real Life Company’, AIA is committed to riding alongside our clients as they take on every turn and bump on the remarkable journey of life. By sponsoring The AIA Great European Carnival, we also hope to help the community see that ‘Love is in Every Moment’, to remind them inspiring people to value the time they have with their loved ones, to live in the moment as well as to love without regret.”
“We have many partners to thank for last year’s inaugural success, not least the Hong Kong Government for its foresight and support, our lead sponsor AIA for its positive attitude and dedication, numerous partners and collaborators, and most importantly the Hong Kong public for enthusiastically embracing the event. We have now raised the bar in terms of what we will deliver this year, with more of everything and some very special enhancements which will be announced shortly,” added Mr Denmark.
The event organisers have spent the past eight months reviewing last year’s success, making exciting additions to rides, games, entertainment, and food and beverage facilities. Many new surprising innovations will also be introduced for the first time in Hong Kong and Asia.
A detailed programme will be revealed during The AIA Great European Carnival’s official launch event to be held on 4 November 2015. This will include a series of public engagements and activities prior to the spectacular 17 December opening.
For The Great European Carnival enquiries:
Alex Gibbs or Matthew Yau
Agenda Consulting
+852 2890 4500
For AIA enquiries:
Ms. Shannon Lam
Bentley Communications Limited
+852 3960 1930
