HONG KONG--(BUSINESS WIRE)--MetLife Hong Kong*, a wholly-owned subsidiary of MetLife, Inc., the #1 U.S. life insurer^ won the “Outstanding New Media Marketing Strategies Award” at the Hong Kong Insurance Awards 2015 organized by the Hong Kong Federation of Insurers.
Mr. Lennard Yong, Chief Executive Officer of MetLife Hong Kong, said, “We are proud of this achievement – This award reflects our steadfast pursuit of innovation and excellence in digital marketing.”
MetLife Hong Kong has employed an ecosystem of cost-effective new media marketing platforms to increase brand awareness, drive online consumer engagement and generate positive word of mouth. The “Outstanding New Media Marketing Strategies Award” demonstrates MetLife Hong Kong’s effective use of new media to generate new customers and launch new products and services through mobile innovation, social media, and digital media integration.
MetLife Hong Kong was also recognized for its leadership in insurance products innovation and contribution towards the betterment of the community through its innovative MetLife Breast Cancer Protector product and breast cancer-focused CSR initiatives.
“These reputable industry recognitions serve as a great motivator and endorsement of our persistence and success in product and service excellence. Our financial strength and stability afford us an advantage to deliver outstanding value for our customers today and in the future. In addition to providing the best possible protection to customers via our innovative products, value-added services and financial advice, MetLife Hong Kong is committed to various charity and community programs.” Mr. Yong concluded.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world#. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information about MetLife Hong Kong, visitwww.metlife.com.hk.
*MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned subsidiaries of MetLife, Inc. in Hong Kong and private companies limited by shares incorporated and registered under the applicable laws in Hong Kong. Both MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited are authorized insurers carrying long term business in Hong Kong.
^Axco Global Statistics 2014
#Based on non-banking assets according to A.M. Best research 2012 data, Best’s Review July 2014
