MONTREAL--(BUSINESS WIRE)--Vantrix, the global leader of mobile video optimization and delivery solutions, announces today the launch of the latest version of Media Broadcaster, release 8.0, with the world’s first Dynamic Bit Rate Adaptation (DBRA) for the Apple iPhone.

Vantrix Media Broadcaster is the leading end-to-end solution for delivering optimized video streams to any end device – mobile, Web (PC), or digital TV. The solution captures, ingests, encodes, adapts, and delivers any video content regardless of format, network, and device. The 8.0 version responds directly to the explosive growth of the iPhone and other smartphones: it is unique in the market in that it delivers the same rich multimedia content services such as mobile TV, video on demand, user-generated content, video share and many other services to the iPhone as it does to any other device.

Media Broadcaster ensures content adaptation and optimization from any source to any endpoint, including the iPhone. This means that operators do not require different solutions for different mobile devices with varying screen sizes and protocols; Media Broadcaster overcomes these obstacles related to device and network fragmentation. iPhone video delivery is now enhanced with Vantrix Media Broadcaster 8.0 thanks to its patented DBRA mechanism. DBRA allows the forcing of the bit rate at which the iPhone connects to a video feed, therefore providing the best user experience for the available network capacity and at the same time substantially reducing cost of video delivery.

Media Broadcaster helps operators manage the exponential growth of video usage by adjusting video bit rates dynamically in real time, thereby delivering the best perceived user experience while using the minimum network bandwidth possible. The added benefit is operators do not need to purchase additional hardware specifically to support the iPhone since Media Broadcaster is a one-stop solution offering all the adaptive streaming capabilities and services for any device, on any protocol, for any media format, on any network.

“We are excited to bring this latest version of Media Broadcaster to market,” said Patrick Lopez, Chief Marketing Officer, Vantrix. “The release of Media Broadcaster 8.0 illustrates the Vantrix competitive advantage in mobile video. We enable our customers to meet the overwhelming growth in video by providing the best user experience, in the most cost effective manner.”

About Vantrix

Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix customers include Sprint, Orange, Telefonica, T-Mobile, Telia-Sonera, MTS, Etisalat, Saudi Arabia Telecom, and Tata Telecom, reaching over 700 million subscribers worldwide.

Vantrix is the recipient of the Frost & Sullivan 2009 Mobile Content Optimization Solution of the Year Award, the Network Product Guide 2009 Best Convergence Product Award, TMC IPTV Excellence Award and the Visiongain Mobile Content Award. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai.

To learn more about Vantrix visit our website at www.vantrix.com