MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--MATRIXX Software today announced that SMART Communications, a wholly-owned subsidiary of the Philippine Long Distance Telephone Company (PLDT), has selected MATRIXX Software’s real-time Digital Commerce platform for its mobile business. Subsequently, PLDT has invested in MATRIXX through its investment arm, PLDT Capital.
SMART Communications, the country’s largest mobile network, is deploying the MATRIXX platform to deliver an array of lifestyle services and content that can be individually purchased and customized. SMART’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose ‘sachet-size’ packages based on their preferences and budgets.
MATRIXX provides a real-time Digital Commerce platform for creating and monetizing content and services. SMART Communications chose MATRIXX because they needed a real-time, customer-centric platform that could jump-start entry into the digital market without a lengthy IT project. MATRIXX installed and integrated the solution within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.
Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital Co-Managing Director said, “Evolution of the telco into a Digital Service Provider requires viewing the customer through a different lens, in order to identify new ways of serving them. We’re transforming the customer experience, and we chose MATRIXX Software because its technology and performance is unmatched, and they are able to help drive the PLDT Group’s digital vision more rapidly than anyone else.”
Dave Labuda, Founder, CEO and CTO, MATRIXX Software, said, “The PLDT Group continues our model of prestigious companies that are investors as well as customers. They are genuinely changing the game in Asia when it comes to digital service innovation, and we’re excited to help deliver outstanding experiences to customers of its wireless service provider, SMART Communications.”
The PLDT group has nearly 70 million wireless subscribers and SMART recently won Best Mobile Operator of the year at theWorld Communications Awards for the second year running.
To learn more about MATRIXX Software, please visit www.matrixx.com.
About MATRIXX Software
MATRIXX Software is Powering the FutureTM for market-leading Digital Service Providers (DSPs) worldwide.
MATRIXX Software has developed a unique real-time Digital Commerce platform, an alternative to traditional business support systems (BSS), which enables telecom service providers to profit and innovate as they transition to Digital.
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About PLDT
PLDT is the leading telecommunications service provider in the Philippines. Through its principal business groups – fixed line, wireless and others – PLDT offers a wide range of telecommunications services across the Philippines’ most extensive fiber optic backbone and fixed line and cellular networks.
PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSE:PHI). PLDT has one of the largest market capitalizations among Philippine-listed companies. For more information, visit pldt.com.
About SMART Communications
Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 67 million subscribers to date. Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load and Smart Padala. Smart offers 3G, HSPA+, and LTE services, while its satellite service Smart Link provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart Broadband, with 2.9 million subscribers.
Smart is a wholly owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit http://www.smart.com.ph.