SEOUL, South Korea--(BUSINESS WIRE)-- At a global appliance market, it has been a long time since a competitive price of Korean enterprises have caught up with Chinese enterprises. At this rate, the prevailing forecast is that Korean appliance enterprises will hand over throne to Chinese enterprises as Japanese appliance enterprises including Sony and Sharp have been overtaken by Korean enterprises.

In this condition, what is the field in which Korean enterprise can hold a dominant position over Chinese enterprise? ‘The Moto design’ (hereinafter referred to as Moto) has answered with a ‘design’. Moto has received requests from worldwide large appliance enterprises including the U.S., China, Japan, and Germany and has been recognized with its design competitiveness both internally and externally. For past 28 years, Moto has set the global design trend by joining design works with global leaders including Samsonite, General electric, Samsung, LG, Haier, and Midea. What is the reason that Moto could receive recognition from a global market?

The representative of Moto, Min Hoon, Song, has answered that “it is the most Korean style design”. Because Korea and China are close geographically, they have received influences from each other, and because they share many things emotionally, Moto can appeal with Korean style design.

Moto has maintained partnerships with Chinese appliance enterprises. Recently, Moto has satisfied clients with the design of Midea’s rice cooker and Haier’s baby bottle sterilizer. It has received design value by receiving German Red dot design award and IF design award.

Representative Song has analyzed that “we are pursuing deeper design to be accepted by experts by overcoming design which is sold well, and it is the reason that Moto can get continual trust from global clients”.

Through such efforts, Moto has established a firm position of representing Korean design by making multiple projects with Chinese enterprises for 28 years. The advantages of Moto including detail design, and accumulated mass production experiences meet the needs of Chinese clients.

Representative Song has also mentioned that “Korean style design shares Asian sensitivity, but provides different identity from Chinese design companies, and while Korean design companies receive recognition that they are not stable because of short life, Moto has received global trust with 28 years long history.

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