CORK, Ireland & MOSCOW--(BUSINESS WIRE)--Digisoft.tv Ltd, a leading global provider of carrier class solutions to the IPTV and media entertainment markets, has announced that Personal Media Technology (PMT) has selected its DigiHost IPTV Service Delivery Platform and Java Based Middleware for the delivery of Next Generation Personalized IP Video Services across the Russian Market. In addition, Digisoft has been appointed program manager, managing an eco system of industry leading vendors to deliver a complete end to end solution for PMT.

Personal Media Technologies, a division of Sigmalink Investments Ltd., was established in 2007 in order to implement an ambitious media-project involving the development of a personalized video service called OViVO. The OViVO platform will give customers in major urban areas in the Russian Federation instant subscription free access to thousands of hours of on-demand SD and HD television shows and movies using an IP set-top-box in the home.

Video content will be delivered to customers over an intelligent, customer-aware content delivery IP network and stored within in-home set top boxes. Using a TV-based user interface, customers can browse, select, and play stored video content or launch applications.

The solution includes a fully integrated video recommendation engine which enables OViVO to generate customized playlists for each end-user based on their viewing habits and demographics. Additionally, it will allow advertisers to deliver personalized advertising to a targeted audience.

“Russia’s Pay TV market is rapidly expanding and offers massive revenue potential to operators who can deliver compelling content and services to subscribers,” said Tom Higgins, Executive Chairman, Digisoft.TV Ltd. “The combination of personalized IP video delivery and targeted advertising positions PMT’s OViVO platform as among the most advanced IPTV services to be deployed in the world today and provides it with the platform to capitalise on the growth potential.”

“OViVO has very ambitious plans to attract large numbers of subscribers to our IPTV offering,” said Tatyana Prokhorova, Chief Executive Officer, Personal Media Technologies. “To achieve this, we need to offer our customers highly differentiated and compelling personalised content and services. Digisoft’s software products and expertise provide us with a cost effective best of breed solution that allows us to rapidly launch new advanced feature rich HD content and services.”