CHICAGO -- (BUSINESS WIRE) --
InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, today announced the hiring of a number of executives in conjunction with the launch of its new business in Japan, the world’s third largest economy.
The move comes after careful study of the Japanese marketplace, where the company concluded there was an absence of transparency in pricing and a need for marketers to improve speed to market and brand consistency. InnerWorkings intends to replicate its successful launches in other large global markets such as Brazil, Russia, and China.
The Japanese business will be led by Etsuro Umemoto, who in addition to his role as President, Japan also will serve as Business Development Director, APAC Region. Mr. Umemoto joins InnerWorkings from Williams Lea Tag, where he served as a Managing Director, Japan, since 2007, and as Managing Director, North Asia since 2014. Mr. Umemoto helped build the Marketing Supply Chain business for his former employer from the ground up, delivering significant growth across Japan and Korea with some of the world’s leading FMCG, pharmaceutical, and technology companies.
Other key executives joining InnerWorkings in Japan include Takanori Sano, who will run operations, and Kentaro Watanabe, who joins as Head of Sales & Solutions. Both of these senior executives also were long-term employees of Williams Lea Tag in Japan until last month.
“With InnerWorkings,” stated Umemoto, “we now have the opportunity to take everything we have begun in Japan, and offer a broader, deeper solution. Corporations with valuable brands and a growing business need a robust, end-to-end solution. We are proud to now represent the company that is far and away the global leader with the best technology in the industry.”
Added Alex Castroneves, President and Managing Director, inwk International: “To those clients who have been asking us for on-the-ground support in Japan, we’re pleased to announce that today we have a strong, talented team supporting our organization, and we are looking forward to engaging in detailed implementation discussions in the near term.”
Marketing-intensive corporations with an interest in improving the execution of their campaigns in Japan should reach out to Etsuro Umemoto at eumemoto@inwk.com.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings employs more than 1,500 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit: www.inwk.com.
CONTACT:
InnerWorkings, Inc.
Leigh Segall
312-642-3700
lsegall@inwk.com
or
Etsuro Umemoto
eumemoto@inwk.com