OSAKA, Japan--(BUSINESS WIRE)--Panasonic Corporation (NYSE:PC)(TOKYO:6752) launched the Panasonic Vancouver 2010 Athletes' Blog, "One Winter, Five Dreams.". The blog site covers five athletes who have overcome various obstacles on their way to the Vancouver 2010 Olympic Winter Games. The athletes are posting blog entries about their everyday lives and training, using videos and photos. This project seeks to engage blog readers who, together with Panasonic, encourage these five athletes on their path to the Olympic Games.

Under the slogan "Sharing the Passion," Panasonic has organized this project out of a feeling of empathy and compassion for these athletes, who aspire to qualify for the Olympic Games despite many obstacles. Through this site, Panasonic intends to offer a platform where people around the world can share the passion and excitement of these Olympic athletes.

The five athletes selected for the blog, all have unique episodes to share. For these athletes -- who continue to aim for the Olympic Games despite obstacles such as coming from a snowless country, lack of funds, and leaving their home country to train abroad -- the cheers and support they receive from people around the world will provide great encouragement.

Panasonic is asking blog readers to participate by posting messages of support to these five athletes. In this way, blog readers will serve as active members of each athlete's support group and share each athlete's dream on the path to the Vancouver 2010 Olympic Winter Games.

Recruiting the greatest "Gold Blogger"

At the same time, Panasonic also conduct a global campaign to select a "Gold Blogger" from among the general web users who share Panasonic's passion and help promote the blog, through their blogging and/or other social media activities. Panasonic will provide a place for the Gold Blogger to exhibit his/her skills.

The selected Gold Blogger will be sent to the Vancouver 2010 Olympic Winter Games to cheer for the athletes and blog about the athletes' activities and competitive performances. The Gold Blogger will represent all who wrote support messages on the website and hand deliver these messages to the athletes. Roundtrip airfare, local accommodation and Game tickets will be provided by Panasonic Corporation.

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