REDWOOD CITY, Calif.--(BUSINESS WIRE)--Meta, the pioneering technology leader in Augmented Reality (AR), will outline its growing commitment to China today at the Silicon Valley-China VR/AR & AI Future Forum (SVFF 2016) at Santa Clara Convention Center in Santa Clara. In his keynote address, Meta Vice President of Partnership Ryan Pamplin will explore the future of AR technology. “What we’re creating today will soon change human interactions with computers,” Pamplin said, “which will have a profound impact on business, communications and society.”
In addition, Pamplin will introduce plans for the company’s new Meta AR Development Center (MEC) in Shanghai. “This demo center will engage China-based developers and entrepreneurs in the creation of advanced AR technology and applications,” Pamplin pointed out.
“Our partners in China are incredibly enthusiastic about Meta’s innovative technology and approach,” Meta CEO Meron Gribetz explained. “They see the vast opportunity for AR to fundamentally change the computing paradigm and are ready to do whatever they can to make it a reality, whether that’s investing, developing or adopting. That kind of strategic, creative and long-term thinking is what’s required to bring an entirely new technology and applications to a broader market.”
“We envision a tremendous potential of Meta in China market, especially in areas such as education, manufacture automation and industrial design. These are the areas where China really needs next generation technology to further improve productivity and spur creativity. Meta can, on one hand, leverage the manufacturing power from China; on the other hand, lead the evolution of next era of digitalization,” said Dovey Wan, Managing Director, Danhua Capital.
Since shortly after its inception, Meta has been focusing on developing relationships with business influencers in China. Meta’s founders and leaders views this country as a key opportunity for its technology. Some of the company’s earliest investors were China-based firms, including Danhua Capital, and this trend has continued. Today, many of Meta’s investors and partners are based in China. For example, in June, Meta announced its Series B funding, which included significant participation by corporate partners Lenovo, Tencent and GQY, Hong-Kong based Horizons Ventures, and mainland fund Banyan Capital.
The company’s newest product, the Meta 2 Development Kit, is scheduled to begin to ship later this year, with production ramping up rapidly in Q4 and beyond. In 2017, Meta plans to host a one-day event in Shanghai that will bring together innovative thinkers, applications developers, business leaders and academics to discuss opportunities for AR in business, healthcare, design, entertainment and other markets.
About Meta
Meta is the pioneering technology leader in Augmented Reality (AR), leveraging the principles of neuroscience to develop a new generation of natural machines. Meta technology combined hardware and software that are a healthy, vital extension of how people work, connect and communicate. The company employs the best and brightest in AR and wearable computing; Meta also partners with forward-thinking organizations and academics around the globe. Meta was founded in New York City and is headquartered in Redwood City, CA. It can be found online at www.metavision.com.