HONG KONG--(BUSINESS WIRE)--A well-known Hong Kong-based brand builder and retailer of health and personal care products, Ausupreme International Holdings Limited (“Ausupreme”, together with its subsidiaries, the “Group”; stock code: 2031), announced subscription results for its Hong Kong Public Offering. The final Offer Price per share has been set at HK$0.55 per Share. Dealing in Ausupreme’s shares on the Main Board of the Hong Kong Stock Exchange will commence on 12 September 2016 (Monday).
A total of 187,500,000 Shares has been offered under the Hong Kong Public Offering. Based on the final Offer Price of HK$0.55 per Hong Kong Offer Share, the net proceeds from the Hong Kong Public Offering (after deducting underwriting fees and estimated expenses in connection with the Hong Kong Public Offering) is estimated to be approximately HK$70.0 million.
Ample Capital Limited and Upbest Securities Company Limited are the Sponsor and the Sole Lead Manager of the Hong Kong Public Offering respectively. Hong Kong International Securities Limited, Quam Securities Company Limited and Ping An Securities Limited are the Co-Managers.
Mr. Choy Chi Fai, Chairman of Ausupreme, said, “We are honored that investors have shown great support in Ausupreme. We believe the response is the market’s recognition of the Group’s business and confidence in our future prospects. We strive to capitalize on the international financing platform in Hong Kong, in order to capture greater market share in health and personal care products retail market, by further expanding sales network, strengthening our brand and diversifying product portfolio continually.”
Ausupreme was founded by Mr. Choy Chi Fai and Ms. Ho Ka Man in 2001. It is a Hong Kong-based brand builder and retailer of health and personal care products focusing on the developing, marketing, selling and distributing of products mainly three brands, namely “Organic Nature”, “Top Life” and “Superbee”, which invoked the core value and focus of ”澳至尊” — quality health and personal care products vastly sourced from Australia with active ingredients from extracts of natural resources to our consumers.
13 specialty stores and 74 consignment sales counters are operated in Hong Kong and Macau offering a wide spectrum of 61 health supplement products, 21 honey and pollen products and 11 personal care products. A multi-channel ”澳至尊” sales and distribution network has been established, including (i) retail sales at the Group’s self-operated specialty stores in Hong Kong and Macau; (ii) consignment sales (including counter sales and shelf product sales) at the consignee stores in Hong Kong and Macau; (iii) wholesale sales to individual and chain retailers; (iv) online shopping platforms in China, online sales through the Group’s own website; (v) distribution sales in Singapore via an exclusive distributor; and also (vi) sales through exhibitions and trade fairs.
Health supplement products
The Group’s health supplement products are mainly sold under the “Organic Nature” and “Top Life” brands and generally take the forms of pills, tablets, soft capsules or liquid for oral intake. It consists most of the Group’s best-selling products. For the three years ended 31 March 2016, the revenue generated by health supplement products are HK$187.8 million, HK$213.7 million and HK$197.4 million, represented approximately 96.1%, 94.6% and 93.6% of overall revenue respectively. For the three years ended 31 March 2016, the overall sales volume and average selling price of health supplement products were approximately 326,000 units, 426,000 units, 476,000 units and approximately HK$576.0, HK$501.5, HK$414.6 per unit respectively.
Honey and pollen products
The Group’s honey and pollen products include different kinds of honey with different flavours, honey related products such as honey comb, propolis candies as well as bee pollen products. The Group’s honey and pollen products, are sold under the “Superbee” brand, which is a well-recognised honey brand in Australia. For the three years ended 31 March 2016, the revenue generated by honey and pollen products were approximately HK$4.2 million, HK$6.2 million and HK$7.2 million, represented approximately 2.1%, 2.8% and 3.4% of overall revenue respectively. For the three years ended 31 March 2016,the overall sales volume and average selling price of honey and pollen products were approximately 24,000 units, 40,000 units, 49,000 units and approximately HK$173.3 and HK$155.6 and HK$147.0 per unit respectively.
Personal care products
The Group mainly sells and distributes personal care products under the “Golden Hive”, “Organic Nature” and “Top Life” brands. Some of these personal care products, such as facial cleanser, propolis toothpaste and emu oil are produced with an addition of natural elements which correlate with the Group’s healthy and natural image. For the three years ended 31 March 2016, the revenue generated by personal care products were approximately HK$3.5 million, HK$5.9 million and HK$6.3 million, represent approximately 1.8%, 2.6% and 3.0% of overall revenue respectively. For the three years ended 31 March 2016, the overall sales volume and average selling price of personal care products were approximately 45,000 units, 39,000 units, 37,000 units and approximately HK$78.3, HK$151.4 and HK$169.3 per unit respectively.
Financial Highlights
| For the year ended 31 March | |||||
| HK$’000 | 2014 | 2015 | 2016 | ||
| Revenue | 195,461 | 225,788 | 210,840 | ||
| Gross Profit | 163,680 | 189,864 | 180,342 | ||
| Profit before tax | 41,289 | 29,112 | 16,657 | ||
| Net profit for the year attributable to equity owners of the Company |
34,575 |
23,174 |
12,293 |
||
| Adjusted net profit for the year attributable to equity owners of the company (excluding listing expenses) |
34,575 |
25,266 |
25,342 |
||
| Gross Profit Margin (%) | 83.7% | 84.1% | 85.5% | ||
About Ausupreme International Holdings Limited
Ausupreme is a well-known Hong Kong-based brand builder and retailer of health and personal care products focusing on developing, marketing, selling and distributing of the branded products managed by the Group through “澳至尊” sales and distribution network. Currently, the Group has developed distribution channels in Hong Kong, Macau, Singapore and China. The three major brands under the Group include “Organic Nature”, “Top Life” and “Superbee” which provide health supplement products, honey and pollen products and personal care products. The Group's main distribution networks include a total of 13 specialty stores and 74 sales counters in Hong Kong and Macau and are still expanding.