Hong Kong (24thOctober, 2016) - The AIA Great European Carnival will take pride of place once again at the Central Harbourfront Event Space for its third year. Open from 16thDecember 2016 through until 12th February 2017, the 59-day Carnival will cover all the major holidays and festivals including Christmas, New Year’s Eve and Chinese New Year.
The Carnivalattracted one million visitors last year and thisyear promises to be as much fun as ever. Hong Kong’s favourite rides will return from all over Europe. New games and traditional favourites will be covered in a huge range of over 1,000,000 toys including Trolls from the new Dreamworks movie as a world first, plus other new and favourite characters from Disney, Marvel, Sesame Street, Minions, Super Marioand more will be at the carnival to be taken home by skillful game players during the Carnival period.
The popular selfie opportunities have increased with new characters from vikings to pirates to wild animals, 3D trick art and the ever popular European photo boards. Our fun loving street artists are back to entertainguests during their visit to the Carnival. A centralised food court offeringfresh and sumptuous array of great value European and Asian gourmetprovided by F&B partner Give Me 5 sits right in front of the community stagesothat guests can enjoyfood and entertainment at the same time. Entertainment this year rangesfrom choirs to dance shows to pantomime, rock n roll, DJ’s and magicians!
This year, the Carnivalwill continue to benefit the Hong Kong community through fund-raising charitable and community activities. The Carnival will also work with charitiesand schools to encourage tours and tailor-made educational programmes for everyone,to ensure different age groups and segments of community get the chance to experience the wonders of the Carnival.
The AIA Great European Carnival team is aligning with ‘AIA Vitality’, Asia’s game-changing science-based wellness programme, to promote healthy living through a line-up of national sports associationsthat showcase fitness and skill activities throughout the Carnival period.
Sponsors and partners on board this year include title sponsor AIA, British Airways, Fox, Watsons Water,Asia Miles, Snow Brand and alike.
Michael Denmark, CEO of The Great European Carnival said “Customer satisfaction and positive experience at the Carnival remains our top priority and as a result of our customer surveys last year, we are coming back this year with rides, attractions and games that Hong Kong has told us they love; an overwhelming number of visitors were very happy to comewith their families and friends last year, even with the unseasonal January weather, and a very high percentage indicated they would come visit us again this year so we will continue to offer an exceptional, value-for-money experience for their return this winter. Personally I’m excited about some of the new technology that we’re bringing for the first time this year, but my favourite will always be the dodgems!”
Jacky Chan, CEO of AIA Hong Kong & Macau, said, “The AIA Great European Carnival (TGEC) is our annual, joyous rendezvous with the people of Hong Kong. 2016 marks the third year of our sponsorship of this wonderful family attraction. We are delighted to work once again with TGEC to help families create special and happy memories.”
“Highlighting the importance of leading a 'healthy lifestyle' and integrating this concept into the rundown of this year’s Carnivalis extremely important to us and underscores AIA's commitment to our brand promise as ‘The Real Life Company’ to help people live longer, healthier, better lives. We have ensured that there are great number of fun sports-related activities guaranteed to bring energy and excitement to the proceedings.”
The AIA Great European Carnival has received major awards including Marketing Magazine’s Best Event Consumer, Best Sponsorship Activation, Gold in Excellence in Event Marketing, Gold in Excellence in Best Partnership Awards in 2015 and Golden Globe for ‘Best use of Social Media in Marketing’ at the Golden Globe Tiger Awards for Regional Marketing Excellence (Asia) in 2016.
Prices remain the same as last year: HKD125 for adult (includes 10 tokens) and HKD90 for child 3-11&disabled (includes 7 tokens). Free admission for agedbelow 3, 65 or above. HKD35 entry fee (without tokens) for all.One token costs HKD10.
Please visitwww.tgec.asia for further information.
Stock shots and footage of The AIA Great European Carnival 2015-2016 can be downloaded here:
https://drive.google.com/drive/folders/0B3-R3bsYyC8dbXVlRlVDQ3pXamM?usp=sharing
ABOUT THE GREAT EUROPEAN CARNIVAL (TGEC)
The Great European Carnival Ltd (TGEC) is the producer of the annual Hong Kong event called The AIA Great European Carnival. The Great European Carnival takes place between December and February each year, on the Central Harbourfront Event Space. The event features amusement rides, carnival skill games, seasonal markets and performances on a community stage. This year the Carnival will run at the Central Harbourfront Event Space from 16th December to 12st February, 2017.
The Carnival welcomed one million Hong Kong and international guests in 2015-2016 and has out-distanced internationally renowned brandsto winMarketing Magazine’s Best Event Consumer, Best Sponsorship Activation, Gold in Excellence in Event Marketing, Gold in Excellence in Best Partnership Awards in 2015 and Golden Globe for ‘Best use of Social Media in Marketing’ at the Golden Globe Tiger Awards for Regional Marketing Excellence (Asia) in 2016.
ABOUTAIA HONG KONG and AIA MACAU
AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have approximately 12,000 financial planners*, as well as an extensive network of brokerage and bancassurance partners who serve more than 1.8 million customers*. Our products range from individual life, group life, accident, medical and health, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.
* As of July 2016
ABOUT AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 49 per cent joint venture in India and representative offices in Myanmar and Cambodia.
The business that is now AIA was first established in Shanghai almost a century ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$181 billion as of 31 May 2016.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 29 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).
For The Great European Carnival Media Relations Enquiries：
Floria Wun
TGEC
+852 2524 6433
For AIA Enquiries:
Kevin Chan
Bentley Communications Limited
+852 3960 1903