With 60 to 80 percent of its passengers booking tickets online, CEB needs its website booking experience to be fast, secure, reliable and able to keep up with increased traffic as the business grows globally. Limelight’s CDN is improving the average web response time in East Asia by 44 percent and global delivery performance by 61 percent. Online booking is now faster and more reliable, which has significantly reduced customer complaints.
“Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect the customer experience. CEB aims to provide quality and innovative service, and worthwhile travel experiences to our passengers. We’re continuously looking for ways to increase our website performance, and we can achieve this by partnering with Limelight Networks,” said Atty. JR Mantaring, Vice President for Corporate Affairs at CEB.
A complete case study is available here with additional details.
About Cebu Pacific
Cebu Pacific is the largest low-cost airline in the Philippines. It pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers who are willing to forego the extras for fares. Since 1996, the airline has flown more than 140 million passengers across 37 domestic and 29 international destinations, spanning Asia, Australia, U.S. and the Middle East. Cebu Pacific’s vision is to be the most successful low-cost airline in the world with a commitment to excellence and innovation in everything they do.
About Limelight
Limelight Networks, a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, follow us on Twitter, Facebook and LinkedIn and be sure to visit Limelight Connect.