“The impact of network quality on the brand NPS score is a major concern for network operators today, and a technology to predict detractors will be a game changer for them,” said Greg (Giora) Snipper, CEO of CellMining. “Until now they have lacked an effective tool to fully assess NPS from a network performance perspective, or to measure how effective any remedial actions have been. Now for the first time, CellMining’s Virtual Network NPS gives operators the power both to automate network performance optimization and to prioritize future investment based on NPS metrics, as well as the ability to use this insight to inform marketing campaigns and business decisions.”
Virtual Network NPS integrates with CellMining’s Network CEM Solution, which provides marketing and customer experience (CX) teams with market-wide customer satisfaction metrics that correlate subscriber experience data with parameters that include device type, cells, technology, service, and quality. A range of advanced products are available to extend the capability of Network CEM, including: Connected Journey Experience, Inbound Roaming, Business Account Quality, VIP Quality Monitoring, Handset Analytics, and On-Demand Analytics, in addition to Virtual Network NPS.