“FundCru’s blockchain system makes it easy to manage gift cards, vouchers, and coupons at low costs and with high levels of security, auditability, and scalability,” said Andrew Pham, CEO of ATSoft. “Because FundCru’s smart contract API provides interoperability with existing e-commerce systems, FundCru’s product will integrate seamlessly and require no additional knowledge of blockchain technologies or data encryption.”
FundCru's Chief Marketing Officer, Patricia Wilson, says, “FundCru's products encourage customer loyalty and are critical for merchants. Currently, many merchants are unable to independently maintain a gift card system that complies with fast-changing POS system requirements. In the past, only large enterprises could keep up with these requirements due to the extensive resources needed. But by integrating blockchain technology, ATSoft can use the blockchain’s natural permanence and transparency to lower costs significantly, giving its merchants access to the same benefits that had previously only been available to large enterprises.”
Additional Resources
About ATSoft
Founded in 2005, ATSoft is a nationwide supplier of point of sale (POS) software and systems. ATSoft specializes in providing customized POS systems that improve business and transaction efficiency for retailers, restaurants, and rental businesses.
About FundCru
Founded in 2015, FundCru is a blockchain-powered fundraising platform that funds causes through e-commerce transactions and direct donations. FundCru distinguishes itself from other fundraising platforms by supporting both cryptocurrency and fiat money on all transactions, providing fundraisers with a large percentage (typically 25%) of gross sales from eCommerce transactions, and forgoing platform fees for donations.
FundCru aims to use its business model and blockchain technology to provide fundraisers with a wealth of additional revenue sources, merchants with significantly improved outreach and marketing, and supporters with more ways to help their causes.