Winners Honored at Reception and On-stage February 1, 2010
NEW YORK -- (BUSINESS WIRE) --
The Hospitality Sales & Marketing Association International (HSMAI) has selected Lillibeth Canet Bishop as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2009. The seventh annual list recognizes the "best of the best" in the hospitality, travel and tourism industries, and the recipients were honored during a private ceremony preceding the Adrian Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis, and were recognized on-stage at the Gala.
The 2009 "Top 25" recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.
Since she started her career in the tourism and travel industry, Lillibeth Canet Bishop has racked up several awards. While heading the marketing and public relations departments for Western USA and Latin America for the Tourism Authority of Thailand (TAT), Ms. Bishop developed and created the global advertising and marketing tagline for TAT. At the Hong Kong Tourism Board, Ms. Bishop received special recognition for her excellent work during the SARS crisis that contributed to the sharp V-shaped rebound of tourism arrivals from the Americas into Hong Kong. Several of the marketing projects Ms. Bishop has led and initiated have received the Telly Award, Magellan Award for Advertising/Marketing, etc. In addition to her work at HKTB, Ms. Bishop is pursuing a Master of Science in Internet Marketing; she is also an alumna of iMedia Breakthrough Summit, an exclusive gathering of top digital marketers in the USA. Ms. Bishop is finishing a novel, The Tree of Lavender Tears.
"The Top 25 is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "The creative strategies, passionate dedication and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole."
In addition to celebrating Lillibeth Bishop's award-winning work, the Gala recognized the top achievements in advertising, marketing and public relations in the hospitality, travel and tourism industries with the Adrian Award.
For more information on the HSMAI Adrian Awards, please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/AdrianAwards.
HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings(r). Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.
CONTACT:
Desiree LaFont, 703-506-3297
AdrianAwards@hsmai.org
www.adrianawards.com