W-Foundation, an international non-profit organization and a designated donation organization entitled by the Ministry of Strategy and Finance of Korea, is the philanthropic foundation behind the HOOXI campaign. Using the anticipated HOOXI mobile application, individuals can perform GHG reduction missions to collect mission points, which can be exchanged for WGPs.
HOOXI application will track and aggregate individuals’ GHG reduction data, based on which W-Foundation will be allocated National Emission Permit (NEP), carbon emission units traded in the Korean market. Through HOOXI campaign, financial incentives of NEP-based carbon trading will no longer remain the sole domain of corporations and institutions and will be open to individuals.
WGPs can be used in online retail stores partnering with W-Foundation, such as Lotte Homeshopping. WGPs will also be introduced to a credit card payback system with major commercial banks in Korea. Credit card users can earn WGPs by using the selected credit card at WGP-partnered businesses.
"By first targeting individuals in the Korean market where people are social media savvy and familiar with the HOOXI campaign, we will be able to work on the features of HOOXI application for broader global usage and look for ways to motivate diverse groups of people to make changes that reduce greenhouse gases," explains Youree Lee, CEO of W-Foundation. "As the HOOXI application is rolled out globally, we as individuals will have the opportunity to become real stakeholders in making this a better world."
About W Green Pay (WGP, www.wpay.sg)
W Green Pay is issued to reward general public's contribution to reducing GHG (Greenhouse Gas) emissions under Korea's Emissions Trading Scheme market. W Green Pay will be the reward method of HOOXI mobile application for its users' GHG reduction efforts.
About W-Foundation (www.gcrfund.org)
W-Foundation is an international non-profit organization that promotes environmental sustainability. W-Foundation supports the Korean government’s goal to significantly reduce GHG emission. W-Foundation runs nature conservation projects and relief works for climate refugees. W-Foundation cooperates with worldwide governments, organizations, and corporates in areas of research, field investigation, immediate relief, and education.
