HONG KONG--(BUSINESS WIRE)--Razer™ (“Razer” or the “Company”, HKEX stock code: 1337), the world’s leading lifestyle brand for gamers is pleased to announce that as part of Razer zGold’s partnership with the wildly popular PUBG MOBILE, gamers will be able to score a Razer-themed parachute along with other exclusive deals if they use Razer zGold to top up UC (Unknown Cash).
Razer zGold has been a partner with PUBG Mobile, since mid-September. As part of the latest promotion, gamers can “drop in with style” by simply topping up 1,750 UC (US$24.99) using Razer zGold and score a Razer Parachute. On top of that, every Razer zGold spent earns gamers Razer zSilver, the loyalty reward points for redeeming Razer gear, discount vouchers, exclusive products and more.
Razer zGold is one of the largest virtual credits for gamers around the world. Thanks to its extensive physical network with over 1 million distribution points, Razer zGold is pre-eminent in areas such as Southeast Asia where credit card penetration is low.
Razer zGold gives access to users to over 2,500 gaming titles and live streaming platforms. The Company expects to see more game and digital media companies to join the Razer zGold platform as they seek to expand their presence in emerging markets such as the fast-growing Southeast Asia market.
For the six months ended 30 June 2018, Razer zGold virtual credits made up the majority of Razer’s Services business revenues, which was US$17.0 million with a gross profit margin of 63.4%.
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 50 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer zGold is one of the world’s largest virtual credit services for gamers. Razer Pay is the e-wallet designed for youth and millennials, and Razer Game Store is the only games download store that offers rewards for gamers.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 15 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
Razer – For Gamers. By Gamers.™
Contacts
RAZER
Investors
Canny Lo
Canny.lo@razer.com
+852 9836 7249
or
Media
Beatrice Wong
Beatrice.wong@razer.com
+852 9732 8223
or
Henry Fong
Henry.fong@razer.com
+852 6106 7181
or
Instinctif Partners
Jimmy Chan
Jimmy.chan@instinctif.com
+852 9439 8408
