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“Our research shows that for the world’s most vulnerable, the benefits of mobile money are real and wide-ranging. Throughout 2018, the GSMA has continued to support operators in reaching customers that have traditionally been underserved by the financial system,” said Mats Granryd, Director General, GSMA. “The mobile money industry is fast-evolving against a backdrop of increasing internet access and smartphone adoption, and now more than ever, mobile’s unparalleled global scale provides a tremendous opportunity to reach the 1.7 billion people who remain financially excluded.”
This year’s State of the Industry Report looks at how providers are navigating this dynamic and shifting ecosystem which was shaped by key trends in 2018 including:
- An enhanced customer experience owing to increased smartphone adoption and the expansion of mobile money interoperability;
- Diversification of the payments ecosystem;
- The introduction of increasingly complex regulation; and
- A shift towards a “payments as a platform” business model connecting consumers and businesses with a range of third-party services.
This new platform-based approach aims to strengthen mobile money to meet the evolving needs of customers, from enterprise solutions for micro-, small- and medium-sized enterprises, to e-commerce, credit, savings and insurance. The opportunity to increase and diversify revenue streams and reach new and broader customer bases is compelling. For example, providers offering credit, savings or insurance products reported that 46 per cent of customers are actively using the mobile money service, compared to customer activity rates of 26 per cent for providers without such offerings. Other important developments in 2018 included reforms in Africa’s three most populated countries, Egypt, Ethiopia and Nigeria, which are expected to spark a wave of adoption which could lead to more than 110 million new mobile money accounts being added over the next five years.
The 2019 State of the Industry Report on Mobile Money, as well as further information on the GSMA’s Mobile Money programme, is available at: www.gsma.com/mobilemoney.
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Note to editors:
The State of the Industry Report on Mobile Money draws on the results of the annual GSMA Global Adoption Survey of Mobile Financial Services and data from the GSMA Mobile Money Deployment Tracker, and provides insights on mobile money performance from the GSMA’s engagement with the industry.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.