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Aetna Global Benefits Launches Social Media Tool for Its International Members

2010-03-30 09:53
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HARTFORD, Conn.--(BUSINESS WIRE)--Aetna Global Benefits (AGB) members now have access to an additional online resource designed to help them easily navigate their benefits and achieve their optimal health. Aetna’s (NYSE: AET) international business segment has launched its presence on Facebook, specifically designed to enhance the service experience for the organization’s more than 400,000 members located worldwide.

“We are committed to developing and leveraging online capabilities that can be accessed anytime from wherever our members are located,” said Donna Otten, head of Aetna Global Benefits. “Our presence on Facebook is an extension of our commitment to provide them with enhanced, helpful service and valuable information so they can make better-informed decisions about managing their health.”

AGB will initially focus its efforts on creating an online community for its diverse and geographically-dispersed members and prospective individual customers. This complements existing online member resources, such as the AGB secure member website. The organization’s page will include frequently updated information on its international provider community of more than 61,000 health care providers outside of the U.S. and approximately 900,000 in the U.S., answers to frequently-asked benefits questions, news feeds and videos, and health and wellness information and resources provided as an extension of the Aetna Global Health Connections program. Future efforts will provide content specifically targeted to its employer customers and brokers.

“Social media is an additional, innovative way to engage and educate our members on how to best use their plan benefits to achieve and maintain a healthy lifestyle,” added Otten. “We will continue to leverage the power of technology to deliver key information and resources to our customers and members.”

To become a fan, log in to Facebook and search “Aetna Global Benefits.”

About Aetna Global Benefits

Aetna Global Benefits, the international business segment of Aetna, is committed to helping create a stronger, healthier global community by delivering comprehensive health benefits and health management solutions worldwide. AGB's expatriate business is one of the industry's largest and most prominent U.S.-based international health benefits providers, supporting more than 400,000 members worldwide. Our expatriate offerings include medical, dental, vision, life, disability and emergency assistance. The organization’s health management business collaborates with health care systems, government entities and plan sponsors around the world to design and build locally-applied health management solutions to improve health, quality and cost outcomes. For more information, see www.aetnaglobalbenefits.com.

About Aetna

Aetna is a leading global diversified health care benefits company headquartered in the U.S., serving approximately 36.1 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.

 

Contacts

Aetna
Cynthia Michener, 1-860-273-8553
michenerc@aetna.com