MILFORD, Mass.--(BUSINESS WIRE)--THAT Corporation has announced that Les Tyler, its president, will speak at the DisplaySearch China FPD & HDTV Conference in Shenzhen, China, on May 20, 2010. The title of Mr. Tyler’s presentation is “Best-in-Class Technology Solutions for TV Audio Design.”

Tyler’s presentation will stress the importance of sound quality to the TV viewing experience, and present ways to address audio challenges of modern TV designs. Today’s flat-panel TVs have ever thinner profiles and vanishing bezels, making it difficult for audio to match the picture quality. “Small speakers, buried behind the display, make it next to impossible to provide good audio,” says Tyler, “With clever DSP technology, such as THAT’s dbx-tv® Total™ suite, it’s possible to overcome these limitations, and allow even tiny speakers to keep pace with the picture from HD and 3D TVs.”

Another important audio problem is unwanted changes in audio loudness. The Commercial Advertisement Loudness Mitigation (‘CALM’) legislation, currently pending in the US Congress, may be the most visible sign of this problem. But consumers have been complaining that “the commercials are too darned loud!” for years. “Recent trends in TV, including wide dynamic-range digital audio and a variety of sources -- including CATV, i-Pods, and the internet --- have only added to the problem,” says Tyler. “The ideal place to truly solve it is in the TV set.” Tyler will present examples of the problem and demonstrate the company’s technology to control it.

The DisplaySearch international conference, held at the Marco Polo Shenzhen, features valuable information on global TV markets, panel supply/demand, TV specification evolution and new solutions. Around 150 TV-manufacturing executives are expected to attend the presentation. See conference details at http://www.displaysearch.com.cn/events_en/event_detail_en_2010hdtv.php.

About dbx-tv

dbx-tv is THAT Corporation’s signature suite of TV-audio Intellectual Property (IP) for TV IC and equipment makers throughout the world. This technology began in the early 1980s as the patents and trademark associated with the dbx-tv noise-reduction system, a critical component of North America’s analog-TV audio standard (BTSC). THAT has extended dbx-tv to include digital implementations for TV loudness control, bass enhancement, virtual surround, and worldwide legacy TV-audio reception (NICAM, A2, EIAJ, BTSC). See www.dbx-tv.com for more information.

About THAT Corporation

THAT Corporation, founded in 1989 as a spin-off of dbx Inc., is one of the world’s major audio-technology providers. THAT designs and manufactures high-performance analog integrated circuits for professional audio manufacturers, including its well-known line of IC voltage-controlled amplifiers (VCAs) and RMS-level detectors. THAT also designs and licenses the dbx-tv line of core audio technologies for TV-audio applications. The company is headquartered just outside Boston, with a fab in Silicon Valley, and offices in Tokyo and Atlanta. See www.thatcorp.com for more information.

About DisplaySearch

Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the $770 billion display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true, end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. See http://www.displaysearch.com/ for more information.