OSAKA, Japan--(BUSINESS WIRE)--Panasonic Corporation (NYSE:PC), a leader in electronics technology and innovation, announced today that its EVERLEDS LED light bulbs (standard E26 base and compact E17 base) received the gold award, top award at the International Design Excellence Awards 2010 (IDEA 2010) sponsored by the Industrial Designers Society of America (IDSA).

Using Panasonic's unique heat dissipation technology, the gold-winning EVERLEDS LED light bulbs feature a cylinder-shaped compact design of which the LED package and the aluminum chassis are attached closely thereby improving the luminance efficiency. In addition, its flat surface design and shape distinctively keeps it free from dust.

Panasonic launched the standard-size E26 LED bulb and the industry's first compact-size E17 LED bulb in October 2009 in Japan. The E17 bulb is designed to replace compact bulbs such as mini-kryptons light bulbs, of which conventional fluorescent light bulbs had been too large to fit.

The gold award for the IDEA 2010 marks the third international design recognition for the energy-efficient and long-life EVERLEDS LED light bulbs, following the Good Design Award 2009 in Japan and the iF Product Design Award 2010 in Germany.

IDEA is one of the most prestigious awards in the US and a globally recognized product design awards sponsored by IDSA. IDEA aims to foster business and public understanding of the importance of industrial design excellence in a wide range of business areas from consumer electronics, household appliances, vehicles, furniture to medical equipment.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.

LED EVERLEDS Light Bulbs
http://panasonic.co.jp/corp/news/official.data/data.dir/en090910-3/en090910-3.html

LED Lighting Solutions in the US
http://www.panasonic.com/industrial/solutions/led-lighting.aspx

Panasonic Design http://panasonic.net/design/

Video&Blog http://ex-blog.panasonic.co.jp/exhibition/en/2009/12/eco09_300.html