NEUHAUSEN, Switzerland--(BUSINESS WIRE)--Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, is continuing its commitment to helping retailers enhance shopper experiences by offering more powerful data-led insights and capabilities. Today, the brand unveils its newest whitepaper helping retailers better understand which source data can be leveraged to deliver more personalised and satisfying experiences that create loyalty and drive revenue.
“We’ve learned from working with our retail partners that there’s a need to not only know what’s happening within their stores, but what shoppers are doing beyond their four walls,” said Kim Melvin, head of global marketing and communications at Sensormatic Solutions. “That served as our call to action to find innovative ways to capture data that gives retailers a more complete picture of their shoppers’ needs and preferences as well as their operations, a critical initiative for retailers looking to compete in the omnichannel era.”
Sensormatic Solutions technologies empower retailers to monitor shopper experience metrics such as abandonment rate, dwell time, and engagement data. These data streams come together to help retailers:
- Build better personas. Using traffic counting, computer vision, behaviour analytics, and shopper insights alongside customer-provided feedback and sales metrics can help retailers develop a more precise journey mapping.
- Merchandise and map more effectively. Dwell time, abandonment rates, traffic patterns, point-of-sale data, item-level inventory intelligence, and more can all yield insights that take the guesswork out of floor designs and merchandising programmes.
- Make sense of competing trends. Having access to a broad scope of location-, region-, and sector-specific source data can help retailers make sense of the noise and understand which trends might affect them and which they can ignore.
- Optimise operations. Inefficiencies and miscommunications in the backroom inevitably spill out to the floor, negatively affecting customer satisfaction. Using operations data to identify and remedy these behind-the-scenes issues can help retailers put their best foot forward.
Sensormatic Solutions portfolio of shopper experience solutions is designed for interoperability and ease-of-deployment. Retailers that want to breathe new life into their shopper journeys can integrate the brand’s algorithms into existing sensors, video monitoring, and other systems to uplevel customer experience programmes and make the most of prior investments.
To learn more about what it takes to deliver exceptional retail experiences, download Sensormatic Solutions white paper, Creating Experiential Retail Along the Shopper Journey.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centres, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.