The Lubrizol Beauty Research Institute expands the company’s R&D and lab network in Asia Pacific and houses leading clinical testing equipment and collaborative workspaces based on best practices of Lubrizol’s clinical testing in Barcelona, Spain. It is designed to offer state-of-the-art claim substantiation, sensory evaluation and consumer insight generation, as well as training and education programs. The center enhances Lubrizol’s technical services capabilities to provide customized and comprehensive support to its customers, as well as to move from insight to innovation faster and more efficiently via artificial intelligence and computer vision.
“The Lubrizol Beauty Research Institute in China is a testament to our commitment to innovation and growth in this important region,” said Bernardo Medeiros, Vice President of Lubrizol Beauty, Home, Pharma and Nutra Business. “Recognized as the fastest growing beauty market, China plays a critical role in beauty innovation. By pairing global ground-breaking technologies with local consumer insights and local expertise, we can expand our capabilities to deliver value added solutions not only relevant in the local market, but globally as well.”
Since its founding almost 100 years ago, Lubrizol has been at the forefront of innovation, shaping a legacy of transformative solutions that meet the world’s evolving needs to advance mobility, improve well-being and enhance modern life. With more than 65 years in Asia Pacific, Lubrizol has deeply invested in bolstering its local-for-local capabilities and established a significant presence and reputation, with commercial offices, manufacturing sites and technical centres across the region.
“With its scale and impact in the value chain of many industries, China plays an important role in setting the pace for technological advancement and innovation. The establishment of this Beauty Research Institute is a strategic step to position Lubrizol at the heart of a most vibrant ecosystem and innovation landscape,” said Henry Liu, Vice President, Lubrizol APAC. “The Institute further builds upon our local footprint while we continue to invest in local for local innovation and local talent with an intimate understanding of the needs and trends of this market."
Lubrizol's Beauty business offers a comprehensive portfolio of ingredients for skin care, makeup, sun care, hair care and cleansing, as well as formulation and application expertise to help its customers create differentiated products that meet the evolving needs and preferences of consumers in local and global markets. It has been awarded with many industry awards for the value it brings in active and functional beauty ingredients.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and 8,000 employees around the world. For more information, visit www.Lubrizol.com.
