Results Based on Extensive Consumer Survey Conducted Across 10 Regional Markets

SINGAPORE & MCLEAN, Va. -- (BUSINESS WIRE) --

Hilton Hotels & Resorts, one of the most recognized names in the global hospitality industry, today announced that it has been named as the top hotel brand in Asia for 2010 by global research company Taylor Nelson Sofres (TNS), in conjunction with one of the region's leading media, marketing and advertising publications, Media. This is the second consecutive year Hilton clinched the title since the study's "Travel & Leisure" category was introduced in 2009.

"Hilton is the leader in global hospitality and this research speaks to our strong brand power across Asia," said Dave Horton, global head, Hilton Hotels & Resorts brand. "In addition to unmatched brand awareness, Hilton has earned the trust and affinity of today's global travelers and continues to lead through innovation and a genuine commitment to refreshing hospitality."

The results were based on interviews conducted with more than 3,300 people across 10 markets including Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Consumers surveyed were asked to name brands in different categories that they trust the most or have the best reputation in terms of product and service standards. The other major product and service categories include financial services, retail, automotive and consumer electronics.

Respondents were asked the following questions:

• When you think of [product / service] category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in [product / service] category.
• Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the [product / service] category?

"Being named the top hotel brand in Asia is a strong endorsement of the efforts being made by our teams who consistently deliver exceptional, quality accommodations and services. We will strive to maintain this enviable position as the hotel brand of choice," said Martin Rinck, area president - Asia Pacific, Hilton Worldwide.

Hilton currently has 47 hotels in operation in Asia and more than 530 properties worldwide. Hilton Beijing Capital Airport, China's first luxury airport hotel, opened in July and the brand's extensive development pipeline includes 33 properties in the Asia Pacific region. Hilton Hongqiao Shanghai (China), Hilton Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the next two months.

To read more about the TNS and Media study, visit www.tnsglobal.com.

About Hilton Hotels & Resorts

Hilton Hotels & Resorts is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton Hotels & Resorts enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at www.hilton.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, please visit www.hiltonworldwide.com.

CONTACT:

Charlotte Seymour
Hilton Worldwide, Asia Pacific
(61) (0)2 9266 2091
charlotte.seymour@hilton.com
or
Soon Lishan / Roxanne Toh
ICON International
(65) 6220 2623
lsoon@iconinternational.com.sg
rtoh@iconinternational.com.sg
or
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com