MOSCOW & CORK, Ireland--(BUSINESS WIRE)--Digisoft.tv Ltd, a leading global provider of carrier class solutions to the IPTV and media & entertainment markets, has announced that Personal Media Technology (PMT) has extended its relationship with Digisoft to provide its DigiHost Service Delivery Platform for the delivery of terrestrial TV channels to TV viewers in Russia. The launch of terrestrial TV Services will augment PMT’s groundbreaking personalised TV offering called OViVO.

OViVO is a new personalised digital TV platform that organises the user's TV viewing for them. The system analyses viewing choices, learns what a viewer likes and assembles playlists. The more the viewer watches TV, the better its recommendations. The platform also enables advertisers to deliver personalized ads to their target-audience.

Video content will be delivered to customers over an intelligent, customer-aware content delivery IP network and stored within in-home set top boxes. Using a TV-based user interface, customers can browse, select, and play stored video content or launch applications. The solution includes a fully integrated video recommendation engine which enables OViVO to generate customized playlists for each end-user based on their viewing habits and demographics. The new terrestrial TV service will extend the viewing choices to customers by providing linear TV Channels and services to compliment the personalised service.

Digisoft’s DigiHost Service Delivery Platform was previously selected by PMT for the delivery of PMT’s Next Generation Personalized TV Services across the Russian Market.

“PMT has very ambitious plans to change the way Russians view television,” said Tatyana Prokhorova, Chief Executive Officer, Personal Media Technologies. “With the addition of terrestrial TV channels, customers can choose to watch regular TV or order lots of recommended movies and shows from the OViVO’s library on his own, or opt to sing karaoke, play games as well as a host of other services.”

“The use of targeted advertising and recommendation engines will make this service very compelling to advertisers,” said Tom Higgins, Executive Chairman, Digisoft.tv Ltd. “The addition of terrestrial TV to the OViVO service along with the detailed demographic data, viewing habits and preferences, will enable advertisers to target viewers more accurately and effectively,” he added.

Digisoft will be demonstrating its solutions at IBC, Amsterdam, September 10–14 in the Connected World Hall Stand IP412.