PARIS -- (BUSINESS WIRE) --

A galaxy of special offers, a fabulous array of retail entertainment, great ideas and tips galore: now in its fifth year, Soldes by Paris is more flamboyant than ever in 2011 and invites visitors from all over the world to take advantage of bargain prices and (re) discover the French capital during the Winter Sales, from 12 January 2011!
Like Parisians, foreign visitors can enjoy reductions of up to 50% on hotels, restaurants, outings, trips on the Seine, guided tours and personalized shopping tours.

7 bespoke shopping itineraries invite shoppers to discover their true profile. Are they Select, Trendy, Creative, Bobo Chic, Ethical Ethnic or Savvy, or attracted by the favourite picks of Nathalie Garçon, « 2011 Ambassador of Paris, Fashion and Shopping Capital »? Shoppers will have the itinerary that fits their personality and style at their fingertips with the free Paris Shopping Book available from the information points of the Visitors Bureau. Plus an added bonus: from December 2010, when surfing on www.shoppingbyparis.com they will be able to download the entire shopping book guide or even a free iPhone application available on Apple Store (with itineraries, maps and practical information).

And there is more. The quiz «What kind of shopping addict are you?" offers the chance to win lots of prizes (Thalys train tickets, Exclusive Hotel nights, shopping vouchers for Galeries Lafayette, evenings out at the Lido de Paris cabaret, shopping voucher for Cerruti).
As for MasterCard holders, they benefit from some one hundred special offers.

Highlights of the event from 12 to 15 January: Cyclobulles (bicycle taxis) will take visitors on a free tour of Paris sparkling with illuminations, retailers will liven up districts of Paris and a hundred or so stores and brands affiliated to Premier Tax Free, a sponsor of the event, will be offering reductions and additional gifts.

Organized by the Paris Convention and Visitors Bureau and supported by the Paris Chamber of Commerce and Industry - Paris Delegation, the Paris City Council, ATOUT FRANCE and MasterCard (the official sponsor), the Soldes by Paris event makes shopping the focus of the city. The aim? To make it an ever more attractive Shopping and Fashion Capital for French and foreign visitors.

CONTACT:

Press
Reflexpublic:
Vanessa Toklu, Tel: +33-1-55-34-77-81
Email: vtoklu@reflexgroup.com