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RealD and Wanda Cinema Team Up for 3D Rollout

2010-11-16 19:30
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China’s Biggest Cinema Chain to Install RealD 3D on up to 500 Screens

LOS ANGELES & BEIJING--(BUSINESS WIRE)--RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics, and professional applications, and Wanda Cinema, China’s largest movie theatre circuit, announced today plans to install RealD 3D technology on up to 500 screens across the Wanda circuit. Installations have already begun and will see RealD 3D installed in high profile locations across cities including Beijing, Shanghai, Guangzhou, Chengdu and Xian.

“Wanda is the largest cinema chain in China and one of the fastest growing circuits in the world,” said Joseph Peixoto, President of Worldwide Cinema. “We look forward to working with Wanda to develop a broad-based 3D-enabled circuit in China and continue RealD’s expansion of our operations in Asia.”

“We are pleased to collaborate with RealD and plan to install their 3D technology on 500 of our screens across China,” said Jerry Ye, General Manager, Wanda Cinemas. “Wanda has a long-standing goal of presenting a first-class movie experience and this collaboration will bring our audiences access to the stunningly realistic and fully immersive entertainment experience of RealD 3D.”

RealD is the world’s leading licensor of 3D technology for movie theatres with 17 of the 18 largest exhibitors in the world using RealD 3D. As of the quarter ending September 24, RealD had deployed its 3D technology on approximately 9,300 cinema screens worldwide.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at www.reald.com.

About Wanda Cinema Line Corporation

Wanda Cinema Line is the number one cinema chain in China in terms of box office revenue. Found in 2005, Wanda is a subsidiary of Dalian Wanda Group Company Limited. Wanda has 71 cinemas with over 600 screens. Wanda International Cinemas provides movie-goers in China the most premium entertainment experience by its first class design, construction and the most advanced projection and sound systems. Wanda’s company value is based on the core of offering the best cinema experience to the audiences. By 2012 Wanda will operate over 120 cinemas with 1,100 screens and annual revenue of over CNY 3B.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology in China. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

Contacts

RealD
Rick Heineman, 310-385-4020
rheineman@reald.com
or
42West for RealD
Kelly Mullens, 310-477-4442
kkmullens@42west.net
or
Wanda
Fangao Chen, +8610- 5960 5208
Chw727@126.com