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De Montfort University: English Breakfast-Inspired Designs Win the Show at Top Fashion Event

2010-11-18 17:28
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LEICESTER, England--(BUSINESS WIRE)--Winter-warmers inspired by eggs and bacon have won a Fashion Design graduate from De Montfort University (DMU) the first prize at a top UK industry event.

Garfield Kar Chun Li, 24, from Hong Kong, was one of 13 finalists who beat off competition from over 100 design students across the UK to win a coveted place in the ASBCI Student Design Award sponsored by high street fashion retailer, New Look.

New Look's Head of Trends, Anna Andrews, presented the £1500 prize to Garfield at the catwalk finals held at the annual ASBCI Student Conference at Nottingham Trent University (NTU) on Wednesday 10 November.

Garfield, who graduated the BA (Hons) Fashion Design course at DMU in July, said: "The competition brief required something that captures the 'Best of British' and I decided to use English food as my inspiration for my collection."

His collection entitled 'English Breakfast' consists of five garments: a bright yellow knitted jumper adorned with a pattern of mushrooms, tomatoes and kitchen cutlery; a matching yellow chullo-style hat and knitted socks; a printed vest top which is decorated with different breakfast foods in the form of a smiley face; and boxer shorts with a check print pattern of salt and pepper shakers.

Garfield added: "The knitted jumper contains about 15 types of different yarns to create different colour effect and texture. The base colour is yellow and I used a punch card to create the different coloured pattern across the jumper."

Commenting on Garfield's collection, New Look's judges said: "A highly original knitted long sleeved sweater with shorts, printed T, hat and socks. A very original 'Full English Breakfast' approach to the best of British showing a great sense of fun and individuality.

"Totally committed to the design brief - excellent workmanship with each element of the outfit extremely well made and the prints well executed. This student has huge potential for the future."

Della Swain, Course Leader for Fashion at DMU in Leicester, UK, said: "We are pleased to see important national retailers like New Look recognising the talent and creativity of our students work in the ASBCI competition. It is another fantastic success for DMU to have Garfield selected as winner."

 

Contacts

DMU Press Office
Nikki Godwin
+44 (0)116 207 8099
news@dmu.ac.uk