SUNNYVALE, Calif.--(BUSINESS WIRE)--Silicon Image, Inc. (NASDAQ:SIMG), a leader in semiconductors and intellectual property for the secure distribution, presentation and storage of high-definition (HD) content, today announced that it has expanded the role of John Lin, senior sales director of Taiwan, China and Southeast Asia, to include the title of China country and general manager. Expanded responsibilities include oversight of the Silicon Image sales offices in Taipei, Taiwan; Shenzhen, China, and the Shanghai, China research and development facility.

Mr. Lin will be responsible for all Asia-Pacific sales, marketing, customer and partner programs in the region, with a focus on managing existing customer relationships and identifying and pursuing new business opportunities consistent with Silicon Image’s regional growth strategy plan. Mr. Lin will continue reporting directly to Sal Cobar, vice president of worldwide sales at Silicon Image, Inc.

"Today's announcement underscores the company's commitment to the greater China region which plays a prominent and strategic role in Silicon Image's growth in the Asia-Pacific region," said Sal Cobar, vice president of worldwide sales at Silicon Image. "As demand for high-quality viewing of rich digital content for both personal computing and consumer electronic devices continues to grow, we will work with our partners and customers in Asia to ensure the highest level of product quality, customer service and sales support."

Mr. Lin has been with Silicon Image since November 2006. He has a proven track record for implementing successful business strategies in the Asia-Pacific region, combined with over 25 years of experience in computer engineering and semiconductor sales.

Prior to joining Silicon Image John Lin held the position of sales director at Analogix Semiconductor, where he managed an extensive portfolio of analog and mixed-signal devices for digital media and communication interconnect applications. Other previous appointments include country sales director of SigmaTel Taiwan, Asia vice president for Transmeta Corp., and vice president of sales with EDOM Technology, Inc.

About Silicon Image, Inc.

Silicon Image, Inc. is a leading provider of semiconductor and intellectual property products for the secure distribution, presentation and storage of high-definition content. With a rich history of technology innovation that includes creating industry standards such as DVI and HDMI, the company’s solutions facilitate the use of digital content amongst consumer electronics, personal computer (PC) and storage devices, with the goal to securely deliver digital content anytime, anywhere and on any device. Founded in 1995, the company is headquartered in Sunnyvale, California, with regional engineering and sales offices in China, Germany, Japan, Korea, Taiwan and the United Kingdom. For more information, please visit http://www.siliconimage.com/.

Silicon Image and the Silicon Image logo are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and/or other countries. HDMI is a trademark or registered trademark of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the Unites States and/or other countries.