LONDON--(BUSINESS WIRE)--Serverside Group today announced GE Money will use Serverside Group’s customization technology with the launch of ‘Photocard’. This new service is available for eBay MasterCard and PayPal Plus credit card holders, issued by GE Money, and allows customization of cards with images or photos. Serverside Group is a leading provider of digital card design technology.

Card holders can use a ‘card designer’ to upload their own images and photos to personalize their cards. In addition to uploading personal photos or images, there are a variety of other images available, such as: scenic, wildlife, world travel, sports and ’things I love‘. No software downloads are needed and the entire process is secure. The first customized card is free, with each additional customization costing $4.95. Visit this PayPal Photocard web site for more information.

GE Money selected Serverside Group because of its experience in providing card customization services to more than 200 major card issuers globally, and the depth of its technology platform, which includes a wide range of online marketing tools and a revolutionary ‘on-demand’ digital print solution.

By letting people design their own payment cards online, issuers are seeing a preference for card use based on front-of-wallet placement. Customized cards are also a great way to acquire new cardholders and keep existing ones through the loyalty and brand connection they generate.

Jeff Manchester, Vice President Marketing with GE Money Retail Consumer Finance, commented, “We’re extremely excited to be offering card customization to our PayPal and eBay card holders. Based on our market research and interest from partners regarding card customization, we believe it is a service the vast majority of consumers now want and are pleased to offer this additional feature. The new service should resonate particularly well with collectors, hobbyists and parents who can now promote their own passion or showcase the family via Photocard.”

“We’re thrilled that a company of the magnitude and reputation of GE Money has chosen Serverside to deliver card customization to its partners around the world. Over the years we have strived to create a comprehensive card customization platform that offers a solution to all financial services institutions, whatever their size and goals. GE’s decision to go with Serverside suggests we’re on the right track,” stated Adam Elgar, President, Serverside Group.

About Serverside

Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions to issuers, personalization bureaus and card manufacturers. The company’s three flagship products are:

AllAboutMe, a web-based application that allows cardholders to design their own unique payment card online

Virtual Portfolio, a web-based management tool enabling issuers to rapidly launch card campaigns of any size, adjust them in real time and print cards on demand

One Customer-One Card, an enterprise-level card design, marketing, management and digital print solution providing high quality, low cost and scalable on demand card fulfillment

Serverside has built a market-leading position by running more than 700 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Advanta, Fortis, Eurobank, First National Bank Omaha and Heritage Building Society. Serverside Group is headquartered in London and has offices in New York, Chicago and Auckland.

About GE Money

GE Money’s Retail Consumer Finance division is one of the most successful retail credit providers with more than $30 billion in assets and over 40 million account holders. The business unit provides private label credit card programs, bankcards, and financial services for consumers – all retail-branded through its retail partners. GE (NYSE:GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. For more information, visit the company's web site at www.ge.com.

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