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Akoo Awarded Patent in China for Bridging Mobile Devices, Social Television Services, and Digital Out-of-Home Networks

2010-12-08 15:33
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CHICAGO--(BUSINESS WIRE)--Akoo International Inc., a media and technology innovator, today announced that it has been awarded a patent for its interactive media and marketing platform by the State Intellectual Property Office (SIPO) of the People’s Republic of China. The platform enables mobile device users to make on-demand content requests and interact with social television services, digital out-of-home or digital place-based media networks, and video advertising networks through a mobile app, a web app, or SMS text messaging. Akoo also announced that the Company intends to launch its social television network in China and that it is currently evaluating local strategic business partners.

Akoo International’s interactive platform currently powers its Akoo social television network in 62 major markets across the United States, where it reaches an audience of more than 90 million consumers each month in the nation’s premium shopping malls and universities.

Akoo launched its U.S. network in 2009 and received the first of its multiple U.S. patents in January 2010. In October 2010, the Company also named former Discovery Networks President William “Billy” Campbell as its President. Campbell oversees Akoo’s media networks, including operations, programming, consumer marketing, business development, and advertising sales.

“With our expansion into China, Akoo’s interactive platform has the ability to connect more than 800 million Chinese mobile device users with advanced social television services, digital screen networks, in-store solutions, and cinema advertising in one of the most dynamic advertising marketplaces in the world,” said Niko Drakoulis, Akoo International’s Founding Chairman and Chief Executive Officer.

Drakoulis added: “We are excited to partner with innovative Chinese media and advertising companies who seek to achieve the highest levels of consumer engagement and advertising effectiveness. We are also committed to driving competitive advantage, increased revenues and long-term shareholder growth for our partners.”

Independently conducted research certifies that Akoo’s mobile interactive programming environment drives high consumer engagement and advertising effectiveness for brand marketers. Akoo has successfully launched marketing and advertising campaigns for some of the world’s leading consumer brands across the wireless carrier, quick service restaurant, consumer electronics, retail, cinema, and entertainment categories.

In 2010, Akoo has been awarded patents for its interactive technology in numerous global markets, including the United States, China, and Australia. The company continues to execute a comprehensive patent portfolio strategy and international expansion plan that includes launching additional interactive media and marketing applications across multiple platforms.

About Akoo International Inc.

Akoo International, Inc. is a Chicago-based media and technology innovator. The company’s interactive media and marketing platform has been granted patents in major global markets, including the United States and China. Akoo International’s platform currently enables 285 million U.S. wireless subscribers to make on-demand content requests and interact with the company’s media networks using their mobile devices. In 2009, the company introduced Akoo Social Television, the first media network powered by its technology. Akoo delivers programming and advertising to more than 90 million consumers each month in highly-trafficked seating environments in the central food courts of the nation’s largest malls and universities across 62 top U.S. markets. For more information, visit www.akoo.com.

Contacts

Akoo International Inc.
Andy Stankiewicz, EVP, 708.583.8300, ext. 125
andy@akoo.com