SINGAPORE & HONG KONG--(BUSINESS WIRE)-- Branded Ltd. today announced that Music Matters, the marquee event for the Asian music industry, will be held in Singapore from 24-28th May, 2011. Created in 2006, Music Matters has expanded from a two-day conference to a full programme for music and digital entertainment industry professionals, and incorporates Music Matters Live music festival featuring performances from Asian and international music artists.

“Music Matters is the pioneer music industry event in the Asia Pacific region, and continues to be the leading forum for key players in the music industry to discuss and conduct the business of music,” said Jasper Donat, Co-Founder of Branded and President of Music Matters. “Singapore’s exceptional infrastructure for international events and thriving entertainment scene will give us an opportunity to take Music Matters 2011 to the next level.”

The digital entertainment landscape is rapidly evolving and creating new opportunities to monetise music and video content. New for 2011, the programme will increase from two to four days and will include sessions on all forms of digital video entertainment including movies, video gaming, television and advertising.

Launched in 2010, the inaugural Music Matters Live with H&M music festival featured 37 bands from 12 countries performing in Hong Kong’s Lan Kwai Fong premier entertainment district. Music Matters Live 2011 will once again give the bands a rare opportunity to mix and meet with major music industry heavyweights who are attending Music Matters. Bands wishing to perform during Music Matters Live in Singapore can register on the web site to be selected.

When Music Matters embraces the ability of music as a communication and fundraising tool to make a difference in Asia and around the world. In previous years When Music Matters has raised funds for Unicef’s Sichuan and Myanmar relief efforts. In 2010, When Music Matters partnered with generous sponsor, Gibson Guitars, to fund a music education program for Cambodian River Kids. When Music Matters has also profiled MTV Exit and Hard Rock’s music charity initiatives. Organisations making a difference through music are welcome to approach Music Matters with partnership proposals for 2011.

About Music Matters

Launched in 2006, Music Matters is conducted in the world's most dynamic region and is Asia's only annual conference dedicated to the business of music. The event was created with and for the music industry, bringing together major players to discuss, debate, do business and watch some of the hottest up and coming acts in Asia. Previous keynote performers and speakers include multiple Grammy winner Jason Mraz, Jamie Cullum, Nile Rogers, U2 manager Paul McGuinness, Warner Music Chairman Edgar Bronfman Jr., Spotify’s Founder and CEO Daniel Ek, and Sire Records President Seymour Stein to name a few.

Created, managed and promoted by Branded, the Music Matters programme is customised with the input of an advisory board comprising of senior level representatives from across the entertainment value chain including majors, independents, promoters, digital retail, lawyers, financiers, mobile and media.

Music Matters 2010 took place over 3 days and 4 nights at numerous venues around Hong Kong. Over 750 participants from 25 countries attended including: 80 speakers, over 100 journalists, 26 sponsors, 28 official media partners, 30 industry associations, plus 37 bands from 12 countries played over 4 nights.

Registration for Music Matters is now open. For further information, please refer to www.musicmatters.asia.