LAS VEGAS--(BUSINESS WIRE)--On the eve of the 2011 International Consumer Electronics Show (CES) global consumer electronics leader LG Electronics (LG) and home entertainment network solutions provider Synerchip Co, Ltd. announced a wide-ranging collaboration to bring Digital Interactive Interface for Video & Audio™ (DiiVA™) functionality to market in a broad array of advanced TVs and other consumer electronics (CE) devices. The parties will work together to develop and promote a home entertainment architecture made possible by DiiVA that features a consistent and personalized user experience across multiple CE platforms to drive “N-screen” convergence.

Synerchip will focus on standardization of DiiVA middleware and associated API to enable content acquisition, management and control leading to a personalized viewing experience, as well as supporting development of content-based navigation and control apps that drive N-screen convergence. In return, LG will implement DiiVA broadly across multiple device categories and collaborate with Synerchip on developing new DiiVA-enabled features for next-generation CE products. Finally, the parties intend to collaborate on advancing DiiVA hardware and software standards for future products as well as jointly promoting DiiVA to key ecosystem partners, including major motion picture and TV media companies, PayTV operators, service providers and wireless carriers as a key enabler of the next-generation home entertainment architecture.

“Our customers demand a new user experience that puts an array of entertainment content from multiple sources at their fingertips and turns their growing collections of connected devices into true home entertainment networks,” said IG Kwon, vp of Home Entertainment Division of LG Electronics. “We look forward to deploying DiiVA broadly across our advanced consumer electronics products as a key enabling technology to realize this vision for our customers.”

David Lee, CEO of Synerchip, added, “We are committed to providing DiiVA-based solutions that will enable LG to deliver a new entertainment experience based on the principles of content-based navigation and real-time, personalized TV viewing that will serve as key differentiators for LG's products.”

LG's DiiVA-enabled TV utilizing Synerchip’s semiconductors & software solutions will be unveiled to the home entertainment ecosystem in DiiVA Licensing LLC's CES booth, LVCC South Hall #21225.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com

About Synerchip

Synerchip is a provider of high-speed, multi-protocol networking and middleware technologies that drive the next-generation home entertainment network. Aimed at personalizing the consumer experience, its solutions enable the transmission of baseband video, audio and data over a single commodity cable — across a home network — to bring content within a click away of users. With operations in Silicon Valley and Asia, the company is committed to delivering cost-effective, innovative technology to mass markets. Synerchip is a founding member and Promoter of the DiiVA Consortium. For more information visit www.synerchip.com

DiiVA and Digital Interactive Interface for Video & Audio are trademarks of the DiiVA Promoters.