• Digital Matters, Asia's premier event for online entertainment business dialogue
• Expanded programme to run 24 - 28 May 2011 in Singapore
• Supported by CASBAA, promoting the growth of online video content in Asia

SINGAPORE and HONG KONG, 20^th January 2011 - Branded Ltd. today announced the launch of Digital Matters 2011, Asia's first regional forum focusing exclusively on the monetisation of online video content.

Presented in association with Music Matters and CASBAA, Digital Matters 2011 is the symposium for showcasing online innovation, sharing success stories and collaborating with new partners for new business models.  The programme incorporates the digital entertainment vertical markets of movies, television, video gaming and advertising.

Mr. Jasper Donat, Co-Founder of Branded and President of Music Matters said, "The battle to dominate in Asian online entertainment is in a dynamic period, with new media players challenging established media might and content providers seizing new online opportunities.  The timing to launch Digital Matters couldn't be better."

Digital Matters is being produced in association with CASBAA, the industry body for digital multichannel television, content, platforms, advertising and video delivery across Asia.  "The rollout of Digital Matters with our partner Branded fits well with CASBAA's long-term commitment to digital content development and digital distribution across the region," Marcel Fenez, Chairman of CASBAA and Global Leader, Entertainment & Media Practice, PricewaterhouseCoopers.

The Asian online entertainment revolution will be discussed by the diverse companies that are shaping the future of the online entertainment ecosystem - including content owners, content creators, brand owners, digital marketing mavericks, social media gurus, gaming heroes, online service providers, and digital advertising front runners.

"Digital entertainment leaders often reference the impact of digital on the music industry as the genesis of the digital entertainment revolution. The co-located Digital Matters and Music Matters conferences give Asian music and video entertainment professionals more opportunity to connect through content," Mr. Donat continued.

Now in its sixth year, Music Matters is the leading event for key players in the music industry to discuss the business of music.  Music Matters 2011 has comprehensive music industry support from across the value chain, including Asian artists, digital music distributors, music labels, promoters and digital music service providers.

Programme

Digital Matters           24 - 25 May 2011

Music Matters             26 - 27 May 2011

Music Matters Live            26 - 28 May 2011

About Branded Ltd.

Branded Ltd. is a leading Asian media and entertainment brand marketing agency.  Branded has successfully partnered brands with a number of the world's leading entertainment attractions including:  Walking with Dinosaurs, the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical and even Barney the Dinosaur.

Branded also have unique experience in the media and technology space having been the exclusive sales agent for the CASBAA Convention since 2003.  Branded also created the MediaWorks event in partnership with Haymarket (the publishers of Campaign).

For further information, please refer to www.digitalentertainment.asia.

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