SYDNEY -- (BUSINESS WIRE) --
Business Wire today announced an expanded Asia Pacific presence with the opening of a Sydney sales office to serve the Australia and New Zealand markets, enabling local clients to reap the benefits of guaranteed web postings, mobile delivery applications, and Business Wire's patented multi-channel delivery platform.
Business Wire has actually been in Sydney since March 2004, when it named Kevin Chiew as its Asia-Pacific business development director. Chiew will take on the additional responsibility of leading the expanded Sydney operation.
The direct sales decision is based on the growing need of Australian and New Zealand companies to reach global markets and international investors. Business Wire operates the world's largest media communications network, and offers a full-range of investor relations services, including XBRL, regulatory filings, and the hosting of IR web sites.
"The opening of the Sydney sales office ties in nicely with Business Wire's growth in Asia over the past six years," said Chiew. "We offer the most comprehensive coverage in key markets including Greater China, India, South Korea and Japan. We can now provide an even greater degree of local support to help our clients communicate their message to Asia -- or the rest of the world."
"The Australia/New Zealand economy has performed remarkably well in recent years, with the region playing an increasingly important role in the global economy," noted Cathy Baron Tamraz, Business Wire's CEO, who made today's announcement. "Business Wire's direct sales presence means that local companies now have easy access to our expansive global networks, enabling them to increase their international profile, and to target specific markets for growth."
Business Wire has 31 offices worldwide, including 21 newsrooms and some 200 editors -- by far the largest geographic and editorial footprint in the industry. The company's success is predicated on providing its members with local service and global reach.
Business Wire will differentiate itself in the marketplace by providing guaranteed postings to more than a dozen news and industry-specific web sites, as well as mobile delivery, which will be available in the near future. Business Wire's local network reach is anchored by cBox, an Australasian media and marketing company. Additionally, Business Wire utilizes the regional networks of the Associated Press and Agence France-Presse, as well as influential regional platforms such as Asia Pulse.
The contact coordinates of Business Wire's Sydney office are:
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Business Wire |
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Level 6 |
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69 Reservoir Street |
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Surry Hills |
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NSW 2010 |
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Australia |
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Phone: + 61 2 9699 2219 |
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Fax: + 61 2 8588 1203 |
Business Wire maintains a full-service office in Tokyo, and has sales channel and distribution relationships throughout Asia, including China, Hong Kong, Taiwan, India, South Korea and Thailand.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
CONTACT:
Business Wire
Sydney
Kevin Chiew, + 61 2 9699 2219
or
New York
Neil Hershberg, +1-212-752-9600