TOKYO--(BUSINESS WIRE)--Year 2010 ended with a flourish for 3LCD, hitting another important milestone in the projection industry. Last month, 3LCD celebrated its being the first projection technology in the world to have shipped more than 70 million chips.

3LCD is one of the cutting-edge technologies feeding most of the projectors used for education, commercial and home cinema applications. Introduced for the first time in 1988, this technology has widely contributed to the main innovations regarding image quality, proven reliability, low consumptions and overall performances. The 3-chip method guarantees brilliant and natural images with a high Colour Light Output value.

Being a consolidated industry with a more-than-twenty-year experience and benefiting from the support of important leading companies in the market, 3LCD continues to be the cutting-edge technology for projection needs all over the world.

"Last year was really productive and thrilling for us and gave us the chance to anticipate several important innovations" declared Rina Bhuva, Senior Manager Strategic Marketing, 3LCD. "At the beginning of this year, we announced the first LED projector in the world and the first Reflective HTPS liquid crystal chip by 3LCD; this milestone concerning the shipping of 70 million chips is another evidence of the support from our vendors and customers, without which we couldn't keep growing."

3LCD continues to offer a number of technology advantages over the competition, including:

• 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
• High Color Light Output: 3LCD projectors deliver high Color and White Light Output so images, video and text always look their very best.
• No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from "the rainbow effect" or "color break-up."
• Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability.

About 3LCD Technology

3LCD is the world's veteran projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com