BANGALORE, India & PHILADELPHIA--(BUSINESS WIRE)--Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania, and Wipro Technologies, a provider of transformational IT solutions, will conduct a global Innovation Tournament in 2011. Entries are being accepted via http://knowledge.wharton.upenn.edu/events/innovationtournament2011 until March 7, 2011. The tournament will generate bold, creative ideas and solutions with measurable results in the areas of sustainability and customer-centric innovation. There is no entry fee.

Rajan Kohli, Chief Marketing Officer, Wipro Technologies said, “Wipro has always been at the forefront of innovation and we believe in encouraging any ideas that we think can help our customers do business better. We are pleased to partner with Knowledge@Wharton and believe that this platform will continue to help identify pioneering innovations that are certainly brilliant, but also pragmatic.”

The event concept is based on the book, Innovation Tournaments: Creating and Selecting Exceptional Opportunities, by Wharton professors Christian Terwiesch and Karl Ulrich. According to Terwiesch, “organizations must manage tension between creativity at the level of individual ideas and a highly structured administrative discipline at the level of the overall innovation pipeline. The Wharton-Wipro tournament combines individual creativity with structured process.”

Finalists will present their ideas before a panel of judges on April 27, 2011, at the Wharton School in Philadelphia. Four cash prizes will be awarded; the grand prize is $20,000, first prize is $10,000 and two runners up are $5,000 each.

Mukul Pandya, Knowledge@Wharton’s founder and executive director, said, “Knowledge@Wharton is delighted to partner with Wipro for the second consecutive year. We hope lots of innovators around the world will participate and contribute solutions that can make a difference to society.”

About Knowledge@Wharton

Knowledge@Wharton is a free biweekly online resource that captures knowledge generated at the Wharton School and beyond through such channels as research papers, conferences, speakers, books, and interviews with faculty and other business experts on current business topics. The Knowledge@Wharton network – which includes Chinese, Spanish, Portuguese, Indian and Middle East editions -- has 1.68 million subscribers worldwide and contains more than 2,000 articles and research papers in its database. For more information: http://knowledge.wharton.upenn.edu.

About The Wharton School

The Wharton School of the University of Pennsylvania – founded in 1881 as the first collegiate business school – is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4800 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 86,000 graduates.

About Wipro

Wipro Limited is the first SEI CMM Level 5 certified IT Services Company globally. Wipro provides research and development services to telecom and electronic product companies and software solutions to global corporate enterprises. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration and IT services. Wipro also has a profitable presence in niche market segments of consumer products and lighting. Wipro’s ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange, among others. For more information, please visit www.wipro.com and www.wiproindia.com.