LONDON--(BUSINESS WIRE)--Global technology provider, Serverside Group, today announced that the Indian Patent Office has granted a patent directed to its core card customization architecture, thus establishing an international trend.

Since the Indian filing was part of an international strategy, the grant of the Indian patent, which follows the grant of a European Patent, not only enhances Serverside’s competitive position in India but indicates the likely outcome in other territories yet to come to grant.

As a result, Serverside is continuing to pursue its growing portfolio of international patent rights, with other major global territories soon expected to grant in its favor.

The patent grant was officially published on 26 February 2009 under Indian Patent No. 230390. The application leading to this patent defined the first of three inventions derived from the original world-wide patent family, which itself is one of a number of world-wide patent families applied for in recent years to cover the design, marketing and production of customized financial transaction cards.

Adam Elgar, President, Serverside Group, commented:

“Being granted the Indian patent is great news for Serverside. Clearly, we’re thrilled to be able to protect our position in India, but more broadly we’re also very encouraged because this gives an indication of the likely decision in other jurisdictions. Due to our level of innovation, we always felt it essential to invest in our IP and the decision of the Indian Patent Office to grant in our favour clearly justifies our strategy. We are now focusing our attention on the remainder of our patent applications and expect other territories to follow suit.”

About Serverside

Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions to issuers, personalization bureaus and card manufacturers.

Serverside has built a market-leading position by running more than 700 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Advanta, Fortis, Eurobank, First National Bank Omaha and Heritage Building Society. Serverside Group is headquartered in London and has offices in New York, Chicago and Auckland.

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