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Bloomberg Television Debuts New Studio and New Look in Hong Kong

2011-04-07 17:21
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New Set Reflects Bloomberg Television's Growing Global Presence

HONG KONG--(BUSINESS WIRE)--Bloomberg Television today announced the debut of the network's new television studio in Hong Kong, located in Cheung Kong Centre in the heart of Hong Kong's business district. The new set, incorporating the latest in interactive technology, enables Bloomberg Television to provide even more fast-paced, reliable and accurate coverage of market-moving news from the pan-Asia region.

Susan Li, host of "First Up" (7-9am Hong Kong time) and Rishaad Salamat, host of "On the Move Asia" (9-11 am Hong Kong time), will work with Bloomberg's team of Asia-based reporters to cover breaking news, interview top business and political leaders and provide in-depth reporting on major company news and world events. Bloomberg Television's reporting team will also utilize a state-of-the-art touch screen, presenting images, video and live market data with the look and feel of today's handheld devices. The set design incorporates skyline views of Hong Kong and increases interaction with the Bloomberg Television newsroom of over one hundred market experts and reporters.

"Bloomberg Television's new set brings in the pace and energy of Hong Kong, one of the leading business centres for Asia and the world," said Parry Ravindranathan, Business Head for Bloomberg Television in Asia. "Throughout the broadcast day, we're delivering fast-paced, engaging news from around the world to help our viewers make better-informed decisions."

Bloomberg Television, available in over 250 million homes worldwide, provides continuous coverage of the people, companies and events that move the markets and shape the business day ahead.

With hubs in Hong Kong, London and New York, Bloomberg Television presents 24-hour coverage of business, political and world news, as well as evening programming including the acclaimed "Charlie Rose" talk program. More than 2,300 reporters located worldwide and in bureaus in Shanghai, Beijing, Tokyo, Sydney and Singapore help give Bloomberg Television the ability to quickly cover the news as it happens, from where it happens.

For more information on Bloomberg Television, please visit http://www.bloomberg.com/tv/ and follow us on Twitter at (@BloombergTV) or Facebook

For more information on Bloomberg, please visit http://www.bloomberg.com/about and follow us on Twitter (@BloombergLP) and Facebook.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg's media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

Contacts

Bloomberg LP
Jocelyn Austin, +1 212-617-3578
jbaustin@bloomberg.net