VENICE, Calif.--(BUSINESS WIRE)--Viddy Inc. (www.viddy.co) announced today the launch of its iPhone, iPad and iPod Touch application on the Apple app store. Viddy is a video creation and life sharing mobile application that makes it easy for consumers to transform raw mobile video into stylized clips with the tap of a finger and then share them with friends, family and the world.

Viddy is fast, free and easy to use:

1. Shoot or Select a short video clip from your phone

2. Apply a production pack and audio track

3. Customize the special effect and audio intensity

4. Share with friends and the world

5. View a real-time public feed of entertaining videos

6. Be Social: Leave Comments, Like Videos, and Follow Interesting People

Viddy is free to download from Apple for iOS devices and will soon be available for Google Android, Blackberry, Microsoft and Windows Mobile devices. Download Viddy at: http://itunes.apple.com/us/app/viddy/id426294709.

“Personal Camcorders are becoming outdated and Cisco recently shut down Flip Digital,” said JJ Aguhob, Co-Founder of Viddy. “Everyone has a cell phone, it’s always with you, has a built in HD camera and is connected to the Web. Viddy is a perfect solution to share key moments of your life in a creative way.”

Viddy enables users to beautify their videos using Adobe and Final Cut style visual effects that are pre-bundled into one click production packages, like Instagram filters for Video. Special effects include graphics, color correction and audio tracks. Production Packs at launch include Black & White, Crystal, Hued, Vintage, Junkd and 3D. Users can add titles, tags, and geo-location with Foursquare and then share on the Viddy network, Facebook, Twitter and YouTube. More production packs, audio tracks and sharing networks are coming soon.

“Imagine a Twitter-style feed of videos from friends, family, celebrities and ‘Viddyographers’ from around the world. Instead of telling people what you are doing in text status updates on Twitter or Facebook, Viddy enables a new form of life-casting that lets you share and view socially relevant and entertaining video clips,” said Brett O’Brien, Co-Founder of Viddy.

Since its Beta launch a little over two weeks ago, Viddy has been downloaded over 150,000 times in over 80 countries.

Viddy recently completed a $1.6 million first round financing from Battery Ventures, Bessemer Ventures, Qualcomm and Angel investors including Jarl Mohn and early team members from YouTube.

Website: http://www.viddy.co
Facebook: http://facebook.com/viddyinc
Twitter: http://twitter.com/viddyinc

About Viddy Inc.

Viddy’s vision is to entertain and connect people around the world by empowering mobile users to capture, beautify and share meaningful video.

Imagined and created in the Matrix building in Venice, California, Viddy was founded by JJ Aguhob and Brett O’Brien.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6698395&lang=en

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