SHENZHEN, China--(BUSINESS WIRE)--The Digital Interactive Interface for Video & Audio™ (DiiVA™) Consortium, dedicated to the advancement of the next-generation home entertainment networking standard, announced that LG Electronics has been elevated from Contributor to Promoter status. As a Promoter, LG joins the efforts of global manufacturers Changhong, Haier, Hisense, Konka, Panda, Samsung, Skyworth, Sony, SVA, TCL and Synerchip to endorse and proliferate widespread adoption of the international standard.

In addition to these leading consumer electronics companies, the DiiVA consortium shares broad support from the Chinese national, regional and local governments in addition to the China Video Industry Association (CVIA) and the China Digital Home Industry Association (CDHIA).

“As a global leader in consumer electronics, LG has evaluated DiiVA and believes it is a key technology which can propel the industry towards creating true home entertainment networks that lead to new and creative ways for users to connect and interact with content,” said IG Kwon, vice president of LG’s Home Entertainment Division. “We are excited to become a Promoter and are looking forward to leading the industry by deploying DiiVA technology across our future products.”

The DiiVA consortium also approved AUO, BOE and Orise to become Contributors as industry interest in using DiiVA as an interface to LCD panels and monitors accelerates. DiiVA technology supports data rates of 4.5 Gbps per twisted pair. Depending on the application’s requirement, multiple twisted pairs may be used to satisfy the video resolution necessary. For example, high-end 4K displays at 60Hz refresh need 18 Gbps of video bandwidth which can be satisfied by using 4 twisted pairs of DiiVA. Coupled with its bi-directional hybrid data link of 4.32 Gbps over a single twisted pair, DiiVA greatly reduces and simplifies cabling inside and outside of the LCD monitor.

“With strong endorsement from major consumer electronics players, the DiiVA Consortium is gaining momentum worldwide,” said CVIA Secretary General, Ms. Weimin Bai. “We are attracting the most successful and respected companies in the world to build the ecosystem necessary for consumers to cost-effectively build a home entertainment network. In addition, we will be looking to extend DiiVA’s reach into other related applications such as LCD panels and monitors.”

About the DiiVA Consortium

Comprised of Changhong, Haier, Hisense, Konka, LG, Panda, Samsung, Skyworth, Sony, SVA, TCL and Synerchip, the DiiVA Consortium is committed to delivering the next-generation home entertainment architecture. DiiVA's combination of uncompressed video, a high-bandwidth bi-directional data channel, multiprotocol networking, and middleware and application layers drives mobile, PC and CE network convergence, enabling intuitive access to content and thereby maximizing the home entertainment experience. For more information on how to become a DiiVA adopter, visit www.diiva.org.

DiiVA and Digital Interactive Interface for Video & Audio are trademarks of the DiiVA Promoters. All other trademarks are the respective property of their owners.

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