VOGUE girl Japan Announcing the Launch of the English Version App

TOKYO--(BUSINESS WIRE)--This spring saw the birth of a new generation of magazine, VOGUE girl Japan, for girls who aim to live life with style and not just on 'Kawaii' (cuteness) alone. The magazine is amassing a substantial amount of attention for being on the leading edge in terms of multi-link initiatives with digital media, with its website and Twitter feed. We have now released an English version of the VOGUE girl Japan app for global distribution.

The term 'Kawaii' has become universally recognized. In this app that focuses on the current scene in Tokyo, where street fashion has surpassed that of New York and London, there is also a wealth of original content. With make-up scenes and motion footage of interviews that you will not see in the magazine, there are articles on sought-after artists, including the models highly popular in Japan, Kiko Mizuhara and Hana Matsushima, as well as Rina Ohta. Well known stylists propose high & low fashion coordination that are unique to Tokyo, in this expanded edition.

In the "Fashion Map & Snaps" that introduces 292 shops in the Harajuku, Omotesando and Shibuya areas, shops that are covered in the magazine are linked to Google Maps, allowing you to navigate from your current position to the exact destination. This will surely be helpful to anyone visiting Tokyo on holiday. There are also online boutiques through collaborations with select shops, and VOGUE girl Japan runway movies from the Tokyo Girls Collection. Download the app and check out the latest in Tokyo fashion.

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