GUANGZHOU, China--(BUSINESS WIRE)--The Digital Interactive Interface for Video & Audio™ (DiiVA™) Consortium announced that Samsung Electronics TV Models UA32D5500, UA37D5500, UA40D5500, and UA46D5500 have passed the full DiiVA Compliance Test at the DiiVA Authorized Test Center (ATC) in Guangzhou, China.

“As the first non-Chinese TV manufacturer to join DiiVA as a promoter, Samsung is committed to playing an integral role in the new era for Smart TVs and will continue to raise the bar for interactive TV experiences,” said Hong SungPyo, vice president of Samsung Electronics, Tianjin R&D Center. “With its ability to simultaneously carry uncompressed HD streams, USB, Ethernet and power, DiiVA is integral to Samsung’s effort to lead the industry in establishing the next-generation home multimedia network standard.”

With DiiVA, users can interact with their content quickly and intuitively by clicking an icon on their TV screen or smartphone and immediately view the content they desire—without having to remember the source or device on which the content originates. The combination of unsurpassed raw video bandwidth, data transport capacity, middleware and application network awareness provides consumers with an experience and features on the TV that mirrors the apps-driven experience they have come to expect from their smartphones and other digital devices.

“DiiVA is a standard way to solve some of the industry’s most difficult interoperability problems so users can enjoy the power of having a network of consumer electronics devices without having complicated setup and navigation sequences,” said Steve Yum, president of DiiVA Licensing, LLC. “Samsung’s endorsement and product leadership within DiiVA is a giant step towards propelling the standard forward and to achieving an industry-wide solution to make CE devices work better together.”

In order to ensure interoperability across various manufacturers, all DiiVA products must pass certification at an authorized ATC and may then carry the DiiVA logo. The DiiVA Guangzhou ATC is the first test facility developed to help manufacturers deliver compliant and interoperable DiiVA products. DiiVA Adopters are encouraged to visit the ATC site at www.diivatc.com to learn more about DiiVA testing processes and procedures.

About the DiiVA Consortium

Comprised of Changhong, Haier, Hisense, Konka, LG, Panda, Samsung, Skyworth, Sony, SVA, TCL and Synerchip, the DiiVA Consortium is committed to delivering the next-generation home entertainment architecture. DiiVA's combination of uncompressed video, a high-bandwidth bi-directional data channel, multiprotocol networking, and middleware and application layers drives mobile, PC and CE network convergence, enabling intuitive access to content and thereby maximizing the home entertainment experience. For more information on how to become a DiiVA adopter, visit www.diiva.org.

DiiVA and Digital Interactive Interface for Video & Audio are trademarks of the DiiVA Promoters. All other trademarks are the respective property of their owners.

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