Survey Helps Launch Double Your HHonors Promotion; Uncover Travel Trends
MCLEAN, Va. -- (BUSINESS WIRE) --
Run with the bulls or swim with the dolphins? When it comes to vacationing, there are hundreds of options to choose from. Now Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, is giving its members one more choice - one that will make their vacation better no matter what they pick.
Hilton HHonors has launched its Double Your HHonors promotion, offering members either double HHonors points or double airline miles for hotel stays completed between July 1 and September 30, 2011. To help kick off this double rewards offer, the Hilton HHonors "Would You Rather" survey asked participants a series of travel-related "either-or" questions. And when it comes to their vacations, Chinese would:
- Long for Length Over Luxury: A large majority of Chinese (70 percent) would choose to receive more vacation time over receiving more vacation budget.
- Pick Fame Over Lame: 47 percent of Chinese would choose to pay double for a vacation with their favorite celebrity over being awarded an all-expense paid vacation with their boss (compared to 35 percent).
- Keep it Close to Home: 71 percent of Chinese would rather spend their Golden Week holiday relaxing in a small village with family than adventuring alone in places like Tibet.
- Make it About Me: 52 percent of Chinese would choose to pamper themselves on vacation instead of skimp on travel luxuries to buy souvenirs and gifts for the family.
"Last year, Hilton HHonors members loved the freedom to choose whether they earned double points or miles," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "We're excited to bring this promotion back again, giving our members rewards that will help them create experiences worth sharing with friends and family - no matter which option they choose."
To take advantage of the Hilton HHonors Double Your HHonors promotion, HHonors members can register at HHonors.com/DoubleYourHHonors. Members select their bonus during registration, which cannot be changed during the promotional period. Double rewards points can be for stays between July 1 and September 30, 2011. For more information or to become a Hilton HHonors member, visit HHonors.com.
For full terms and conditions, visit HHonors.com/DoubleYourHHonors.
About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's ten distinct hotel brands, honors its 28 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complimentary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer 'Points & Miles' and 'No Blackout Dates' at more than 3,750 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting HiltonHHonors.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.
About Hilton HHonors "Would You Rather" Survey
StrategyOne, a full-service market research and strategic consulting agency, conducted an online national survey among 1,031 Chinese respondents, 18+ years of age. Completed interviews were weighted by four variables: age, sex, geographic region, and household income, to ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. Note that all significance tests were conducted at the 95% confidence level.
CONTACT:
Hilton Worldwide
Scott Carman, 703-883-5803
scott.carman@hilton.com