• Bloomberg demonstrates strongest integrated product functionality alongside robust terminal sales growth

• Rigorous selection process chaired by former Chairman of HSBC Asia Pacific

HONG KONG -- (BUSINESS WIRE) --

The Asian Banker announced today that Bloomberg L.P. has won the Data Provider of the Year award for 2011, based on its outstanding achievements in the financial industry. The award recognizes institutions operating in the capital markets that have demonstrated sustainable long-term strategy along with robust business processes. The firm received the awards at The Asian Banker Business Achievement Awards Gala, held in conjunction with The Asian Banker Summit, the APAC’s largest annual meeting of decision makers and senior professionals in the financial services industry.

The judging panel, hosted by David Eldon, chairman of the Asian Banker Summit, praised Bloomberg for its coverage of the global debt markets used by investment banks to assist them generate revenues globally. Of particular note was Bloomberg’s unparalleled focus to the government debt markets in Japan, China and India, while in the corporate debt markets, Bloomberg provided relevant content to a wide range of countries, including those in Europe and Latin America. Additionally, Bloomberg’s strong revenue generation and terminal sales growth in APAC - fuelled by excellent usability of its data platform, - has generated unrivalled loyalty with customers using its data services in the region, creating an industry benchmark of success for global data providers.

“The achievement awards programme for market and exchanges takes the idea of business excellence in financial markets and exchanges very seriously,” commented Chris Kapfer, Associate Director and Head of Research at The Asian Banker. “We looked at various aspects of these organisations, including liquidity capacity, capital raising success, platform stability, and business development and performance relative to peers in the entire APAC region. All winners of this year’s award, including Bloomberg, have truly outperformed their peers in the region, and as a result customers have benefited.”

The Awards gala is a gathering of international and domestic institutions that have excelled in Markets and Exchanges, Transaction Banking, Risk Management and Technology, held at the Hong Kong Jockey Club in Hong Kong on April 7th, 2011. The Summit is held annually in different Asian cities, and this year’s was held in Hong Kong with the full support of the Monetary Authority of Hong Kong.

An audience of top industry leaders from around the world were present at the awards ceremony. Among the honoured guests were David Eldon, Chairman of The Asian Banker Summit, M. Ramaswami, President, Singapore Exchange (SGX), He Guangbei, Chief Executive of Bank of China (HK) and Chairman of the Hong Kong Association of Banks, Norman T L Chan, Chief Executive, Hong Kong Monetary Authority, Mike Smith, Chief Executive Officer, ANZ, and Jose Maria Roldan, Director General for Banking Regulation of the Banco de Espana and Chair of the Standards Implementation Group of the Basel Committee.

Among the key speakers at the event are M. Ramaswami, SGX, David Eldon, former Chairman of The Hong Kong and Shanghai Bank and currently the Senior Advisor of PricewaterhouseCoopers, Mike Smith, Chief Executive Officer, ANZ; Jose Maria Roldan, Director General for Banking Regulation of the Banco de Espana and Chair of the Standards Implementation Group of the Basel Committee, Esmond Lee, Executive Director, Financial Infrastructure, Hong Kong Monetary Authority, and James Pike, Executive Director, Regional Head of Derivative Operations, Morgan Stanley Asia Limited.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional® service and multimedia platforms, including Bloomberg Businessweek and Bloomberg Markets magazines. Bloomberg's media properties span television, radio, digital and print, making up one of the world’s largest news organizations. Headquartered in New York, the company employs more than 12,900 people in 166 locations around the world.

About The Asian Banker

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Hong Kong and Shanghai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums.

For further information

For more information regarding the event, please contact Arun Mambully at amambully@theasianbanker.com, (65) 62366510.

CONTACT:

For Bloomberg L.P.

Anne Karumo - APAC

+65 811264 09

BloombergAsia@cognitomedia.com