——Penetrating into Lower-Tier Cities, Initiating Chinese Urbanization Construction
Residential property now is quite restrained by government policy; instead, commercial property is keeping strong momentum, has become the safe havens for developers and investors.
Commercial real estate bubbles have existed in Tier 1 Cities, as available land resources and urban space are in increasingly saturated situation. On the contrary, the volume of commercial land in tier 2 and 3 cities is relatively low. So there is plenty space for development and reconstruction in lower-tier cities, where investment value is gradually becoming prominent. With rapid growth of urbanization and implementation of the policy for simulating domestic demand, tier 2 and 3 cities must be one of the main economic growth points in China soon.
According to the new figure, from 2003 to 2010, the amount of tier 1 and 2 cities increased 2.2 times, but tier 3 and 4 cities grew at tenfold. A large flow of investment is being attracted into lower-tier cities, due to server lack of integrated and modernized shopping malls as well as huge consumption demand in this kind of cities. Kaisa Group’s HOPSCA project has landed at Panjin; Yifeng Group is now constructing a 260 thousand ㎡ universal commercial center in Ma On Shan; Shenzheng Huaqiang is building a HOPSCA in Shijiazhuang at a investment of 3.3 billion RMB; China Resources’ Vientiane City and Powerlong’s HOPSCA have contracted with Fengwei, Xi’an; Poly Hong Kong invested 282 million USD to build HOPSCA in Yuyao in Zhe Jiang Province; Golden Eagle plans to build the largest department store with 480 thousand ㎡; Powerlong announced the amount of Powerlong City Plaza would achieve 100 in next 5 years; Summit Group will select tier 2 and tier 3 cities as development focus; the property tycoons like Vanke, China Resources, Poly, Cofco, Greenland all penetrate into commercial properties at over 30% assets proportion.
Moreover, many foreign capitals are very active recently in commercial real estates in China, and happened to move into lower-tier cities. TESCO will develop 3 shopping malls in Shenyang, Xiamen and Fuzhou; the first project in China owned by Starmall is located in Shenyang, will opened in the of 2011; Japan’s top commercial real estate developers Mitsubishi Estate has cooperated with Symphony to co-develop shopping mall in Shenyang.
It is evident that under strict regulation control of property these years, move into tier 2 and tier 2 cities have been a common strategy for developers to keep profit margin and reduce risk.
After great success of “Asia Pacific Commercial Real Estate Cooperation — China 2011” in this May, Linver Insights will launch another influential summit of its “commercial property series” — “the 2nd Asia Pacific Commercial Real Estate Cooperation — China 2011, Penetrating into Lower-Tier Cities & Initiating Chinese Urbanization Construction” on October 25th-26th in China.
This summit will gather more than 250 authorized & influential participants from relevant government (Lower-Tier Cities’ Government), commercial property industry associations, investment & financing / capital operation agencies, developers, retailers / brands / GDSMs / shopping malls / hotel management groups, operators, architecture & design institutes and etc. The summit will be guided by 4 chapters (“Marco Chapter”, “Investment / Financing & Capital Operation Chapter”, “Development & Planning Chapter”) and 1 elite seminar (Commercial & Hotel Operation). It maximizes the interaction & communication opportunity for attendees through two-day comprehensive keynote speech, project recommendation, panel discussion, interactive dialogue, professional exhibition and etc. “The 2nd Asia Pacific Commercial Real Estate Cooperation — China 2011, penetrating into Lower-Tier Cities & Initiating Chinese Urbanization Construction” will bring you clear understanding of the development stress of lower-tier cities and help you acknowledge of the opportunities & challenges for the whole industry chain. You, not to be missed!
Are you puzzling the following issues:
1. How to deeply explore the commercial value of depression in low-tier cities in China?
When is the golden time? Which are high-potential cities/ areas?
How to define “good” and “worthwhile Investment” projects?
2. How to grasp the “financial leverage”?
How to maintain healthy cash flow by balancing “capital” & “operation path”?
How to cooperate with “innovative financial products” to maximize commercial value?
3. How to develop “lower-tier characteristic” commercial model & architecture concepts?
What is the best “reasonable” property model to achieve “tailor-made” commercial?
No homogenization! How to develop “commercial & cultural” city landmark projects?
4. How to formulate channel distribution strategies in lower-tier cities?
“Shopping Mall” — the most effective channel for retailers & brands in lower-tier cities?
How to build “Win-Win” situation for “hotel management group” & “HOPSCA projects”?
The 2nd Asia Pacific Commercial Real Estate Cooperation Forum —— China 2011 will solve your puzzles!
50 Eminent Speakers + 80 Updated Lower-Tier Commercial Property Projects
8+ Interactive Hours per day + “One to One” Communication Opportunities
250+ High Level Participants
100+ Developers/ Investment & Financing, Planning & Operation Agencies
65+ Retails/ Brands/ GDSMs/ Shopping Malls/ Hotel Management Groups
20+ Engineering/ Architecture & Products/ Space Design Institutes
15+ Consulting/ Software/ Service & Product Solution Providers
30+ Authorized Media Depth Report
Don’t Miss this Industry Summit —8 Participation Reasons
1. Based on the Asia Pacific commercial property market, pay attention to Chinese commercial property industry, focus on lower-tier city commercial property market
2. Facing hot topics of commercial property in lower-tier cities in 2011: "Twelfth Five-Year" plan, urbanization, regional economy, urban economic circle
3. Listening to the updated “lower-tier” cities’ regulations toward commercial property
4. Exploring new model & practical experience of “low-tier” cities from leading Asia Pacific & Chinese corporations
5. “Tailor-Made” four chapters (“Marco Chapter”, “Investment / Financing & Capital Operation Chapter”, “Development & Planning Chapter”) and one elite seminar (Commercial & Hotel Operation)
6. “Face-to-Face” effective communication, “One-Stop” platform for policy markers, investment & financing agencies, developers, retailers / brands / GDSMs / shopping malls / hotel management groups, solution providers
7. Gaining deep insights into cooperation needs, “forward-looking” grasp market opportunities in low-tier cities
8. Above 30-media broadcast & news report
For more information, PLS contact at:
Marketing Dept., Liver Insights
Tel：（+86）021-51001880
Email：marketing@linver-insights.com
Website: http://www.linver-insights.com/crec2/
Feel free to contact us for any question. Look forward to seeing you.
