Hangzhou--(Business Wire)—
The 2012 International Digital Marketing Exhibition, which is to be held on June 19-21, 2012 at the Zhejiang Trade and Exhibition Center in Hangzhou, and is cosponsored by the Chinese Convention and Exhibition Society along with the Zhejiang Branch of the China Council for the Promotion of International Trade, is this industries only international, professional exhibition in the country approved by the People’s Republic of China’s Ministry of Commerce. This Exhibition is supported by Germany’s Sino-German Economic and Technology Exchange Association and the Asian Digital Marketing Association; jointly organized by the Asian digital marketing Association, the Marketing Association of Zhejiang Province, the Zhejiang Province Association of Trade and Services, the Zhejiang Province Developmental Zone Association, and the Sino-German Outsourcing Alliance; conceptual supported by the internationally renowned Chinese-English, bilingual, science and technology blog, Technode. The inaugural exhibition is expected to reach an area of 6,000 square meters and at the appointed time will gather together digital marketing service providers and platform providers form Germany, USA, Taiwan, Hong Kong as well as other countries and regions combining them with key domestic digital marketing enterprises and platforms to provide a one stop sourcing platform for relevant enterprises to launch into digital marketing in both domestic and foreign markets.
In accordance with the general tone of Zhejiang provincial government’s proposed “steadily seek improvements, and change for the better” undertaking and Zhejiang’s escalated economic transformation development strategy, we are always concerned with how small businesses innovate their marketing strategies in these grave market conditions. In recent years, with the popularization of e-commerce and the rise of mobile internet, many enterprises hope to use digital marketing to open up domestic and foreign trade markets. By 2012, the number of Chinese internet users will surpass 500 million, mobile internet users will exceed 330 million, Internet advertizing revenues will reach CN¥42.31 billion, surmounting newspapers, and becoming the second largest advertizing medium in the Chinese market. Trends in marketing innovation will inevitably put Chinese enterprises into a new competitive environment. New product technology, new media channels, new business models, new brand theories, new service concepts, are strongly impacting Chinese enterprises causing them to alter the traditional marketing models in order to achieve value and benefit maximization. How does an enterprise carry out digital marketing? How do they do it well? What effective tools and methodologies are included in digital marketing? How can they use network platforms for market promotion? How can they reach target customers with precision marketing? These have already become the topics that current business owners are most concerned about.
The 2012 International digital Marketing Exhibition is under this background, arising at a historic moment. The exhibition is situated directly in the heartland of Chinese manufacturing with the aim of providing businesses with a one stop sourcing platform for internet and digital marketing. It is an opportunity for direct, face to face communication, sampling and purchasing between digital marketing technology providers, platform providers and businesses. Exhibit content includes mobile internet, digital marketing, digital content, e-commerce, socialization and representative agents from the six big fields. We will invite well known firms’ digital advertising directors, 4A Advertising Company, media agents, investors and investment firms, small business leaders, consulting firms, decision makers, etc., to tour and hold discussions. All this for enterprises and digital marketing exhibitors to build the most direct dialogue platform while at the same time allowing the digital marketing industry to integrate into the best ecological system.
The 2012 International Digital Marketing Exhibition will exhibit completely new digital concepts. Through innovation in exhibition theme, exhibition form and exhibition content it will attempt to change the traditional exhibition model, enhance visitor experience, demonstrate to exhibitors and the audience the charm of digital marketing and set up a professional and authoritative platform for the procurement, cooperation and exchange of digital marketing.
1. Exhibition Theme:
The exhibition’s theme is: The digital marketing era, what are you waiting for?
The exhibition by way of the digital marketing subject will recommend new foreign and domestic digital media marketing platforms, methods and technology to enterprises and through exchanges with brand name companies and industry leaders will reveal new digital media trends and marketing strategies. At the same time, the exhibition will invite a professional audience to accept the one stop digital marketing service experience.
2. Exhibition Form:
This exhibition will break the traditional model of exhibition products, displays, activities and exchanges being in different areas, and will set up a comprehensive open style exhibition area. The “six block” area combines product displays with interactive areas, display areas, consultation areas, and experience areas. The exhibition area was designed and built, striving for scientific and artistic unity to constantly improve audience participation. At the same time, the exhibition will invite internationally renowned scholars for forums and lectures to help exhibitors and the audience by elaborating on the latest digital marketing concepts and techniques to give giver enterprises a comprehensive solution.
3. Exhibition Content:
1) The 2012 International Digital Marketing Exhibition displays will revolve around mobile internet, digital marketing, digital content, e-commerce, socialization, and representative agents from the six big fields. At the same time, we’ve invited the Sino-German Economic and Technology Exchange Association, the Asian Digital Marketing Association, the German Association of Outsourcing and other well known industry association to come and offer support. At the exhibition we will also display new products and technologies form Germany’s Metaio with cooperation from Hangzhou’s GaoGao multinational digital marketing enterprise, to provide our guests with the latest digital marketing industry information.
2) During the exhibition we will hold many large digital marketing forums, and we will invite Nike’s Chinese digital marketing director, director of technology at Xiaomi, Amazon’s former chief scientist and other heavy weight VIPs. This will include dozens of live lectures and discussions on pioneer digital marketing topics such as digital marketing technology analysis and case sharing, e-commerce and the future, entire web marketing exploration and challenges, as well as capital and transformation, to provide traditional enterprises with solutions and communication opportunities for the problems encountered during their networking transformation.
3) The big bright spot of this show is: the German Pavilion coming to china to exhibit. It will bring in the newest international digital marketing ideas and industry leading enterprises, organize a German special technology lecture and provide direct communication between the leading domestic enterprises and users.
4) This exhibition’s new media art zone and the innovative developer zone are two more bright activities. The exhibit will combine with Zhubajie and well known industry enterprises for a multi-leveled, multi-angle display of digital marketing’s charm and potential! This will provide new developers and digital marketing workers the best exchange platform.
The digital marketing exhibition organizing committee has offices in Beijing and Hangzhou. We welcome enterprises related to digital marketing, and institutions concerned about this digital marketing exhibition to visit our official website: www.idm-china.com.
