In an effort to encourage cross-cultural exchange between the U.S. and China, the partnership will also introduce “NYFW: China Day,” a unique event featuring leading Chinese designers selected from the Tmall 2017 ‘see-now buy-now’ fashion show, during NYFW: The Shows in September 2018.
“We are thrilled to support NYFW: The Shows to bring U.S. brands and retailers the ability to reach the ever-growing Chinese consumer base,” said Michael Evans, Alibaba Group President. “Alibaba’s scale, technology and deep consumer insight provides brands and designers with truly unique offerings to engage with consumers in the world’s largest market in new and innovative ways.”
"We started Opening Ceremony 15 years ago, inspired by a trip we took to Hong Kong. With family roots grounded in China, it is so exciting to partner with such an impactful company like Alibaba to share our story and expand our global footprint," said Humberto Leon and Carol Lim, founders of Opening Ceremony.
“We are excited to start building our brand in China, and tailoring our shopping experience using Alibaba’s innovative technology to make our brand more accessible to the growing base of Chinese consumers, which is critical to our global expansion,” said designer Robert Geller.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.