Insurers in today’s era of engagement strive to do all they can to improve the experiences of their agents, service representatives and most importantly their customers. Having a 360-degree view of their customer is a critical component and serves as a foundation for future joint capabilities such as optimizing leads, increasing customer retention, and running customer-centric operations. Bringing together the strengths of the #1 CRM platform and Guidewire’s industry platform for high-quality insurance experiences, operations, and data will provide a new Guidewire CRM solution optimized for the unique needs of P&C insurance and empower insurers to meet heightened customer expectations.
“We are excited to align with Guidewire and highly respect their global expertise in the P&C insurance industry. By leveraging the power of the Salesforce Platform, Guidewire will deepen the industry specific CRM capabilities the competitive insurer requires, offering a 360-degree view of their customers,” said Rohit Mahna, SVP & GM Financial Services, Salesforce.
"Insurers are embracing the importance of customer centricity and front-office digital enablement more than ever," said Marcus Ryu, Chief Executive Officer, Guidewire Software. "In service of these initiatives, we are excited to collaborate with Salesforce, a formidable authority in cloud-based CRM. Productizing the integration between our platforms will help insurers transform the distribution and service of their products, to the benefit of both their businesses and their policyholders."
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About Guidewire Software
Guidewire delivers the software that Property and Casualty (P&C) insurers need to adapt and succeed in a time of rapid industry change. We combine three elements – core processing, data and analytics, and digital engagement – into a technology platform that enhances insurers’ ability to engage and empower their customers and employees. More than 300 P&C insurers around the world have selected Guidewire. For more information, please visit www.guidewire.com. Follow us on twitter: @Guidewire_PandC.
NOTE: Guidewire, Guidewire Software, Guidewire ClaimCenter, Guidewire PolicyCenter, Guidewire BillingCenter, are registered trademarks of Guidewire Software, Inc. in the United States and/or other countries.